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(Senior) Marketing Manager
Posted 11 days 16 hours ago by BioTalent Ltd
We are supporting a fast-growing, innovation-driven pharmaceutical company specializing in cutting-edge medical imaging solutions that improve diagnostic accuracy and patient outcomes across Europe and beyond. With a strong presence in the EU market, we are committed to excellence, compliance, and scientific advancement.
The Role:
We are seeking an experiencedSenior Marketing Managerto lead our European marketing strategy, with a focus on Germany and key EU markets. The ideal candidate will bring a deep understanding ofEuropean pharmaceutical regulations, particularly those affecting medical devices, contrast agents, or radiopharmaceuticals. You will play a pivotal role in shaping the brand's presence, supporting product launches, and ensuring compliance in a highly regulated environment.
Key Responsibilities:
- Develop and execute strategic marketing plans for the European region, with emphasis on Germany.
- Lead cross-functional initiatives in collaboration with Regulatory, Medical Affairs, and Commercial teams.
- Ensure all marketing activities adhere to EU and local pharmaceutical advertising and promotion regulations.
- Drive brand awareness, market penetration, and product differentiation in the medical imaging segment.
- Manage agency relationships, promotional campaigns, congress presence, and digital marketing efforts.
- Analyze market trends, customer insights, and competitor activities to inform strategy.
Requirements:
- 5+ years of marketing experience in the pharmaceutical or medical device industry
- Proven track record in EU pharmaceutical marketing compliance (e.g., EFPIA Code, AMG/Heilmittelwerbegesetz).
- Experience in medical imaging, radiology, or diagnostic pharmaceuticals strongly preferred.
- Strategic thinker with hands-on execution skills.
- Fluent in English; German proficiency is a significant plus.
- Degree in life sciences, marketing, or related field. MBA or advanced degree is a bonus.
What We Offer:
- A high-impact role in a growing and ambitious company
- Competitive salary and performance bonuses
- Flexible working arrangements (remote/hybrid)
- Opportunities for international collaboration and career advancement
BioTalent Ltd
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