Senior Marketing Analyst, SEO

Senior SEO Analyst

Department: Data & Analytics

Employment Type: Full Time

Location: London

Hybrid: 2 days per week in our Tower Bridge office (Tuesdays & Thursdays)

Description

Uswitch

At Uswitch, our goal is to be the UK's favourite way to choose and manage home life essentials - from broadband and mobiles to energy and insurance. As we continue to grow and expand our services, we are looking for talented individuals who share our passion for making a positive impact on people's lives. If you want to be part of a team that is transforming the way consumers navigate their household services, we would love to hear from you!

We're part of RVU, a group of online brands that include: Confused, Tempcover, money.co.uk, and Mojo Mortgages.

The Role:

We are looking for a Senior Analyst for our SEO team who will help drive organic growth across our energy, broadband and mobiles business. You will be the central point of data and reporting for the SEO and Content team, a team recently awarded the best in house team at the UK Search Awards. You will work with the team to ensure all their decisions are data driven and that we can report back to the business on the channel's success and growth. You will have a passion for insight led decision making, helping our SEO and Content team to achieve the maximum search visibility and Gross Profit.

We answer questions like:

• "What is the market size for this new product, and if we created new web pages how much revenue could we make as a business?"
• "How can we use search behaviour to predict demand for our products?"
• "How can we measure the business impact of organic search visibility?"
• "How can we measure the impact of our users who read our editorial guides?"
• "How does PPC impact SEO performance, and how can we develop a robust holistic search approach that maximises GP at a total level?"

What you'll be doing

• Analyse search landscapes and third party ranking tools (such as SEOClarity or Ahrefs) to find opportunities for higher rankings within Google.
• Work with content, creative, and development teams to optimise existing and launch new web assets in order to capture ranking traffic.
• Ensure all SEO requirements are met for new pages, user experiences, and websites.
• Create detailed and insightful reports that will be used by the rest of the SEO & content team, as well as senior management, to communicate performance trends and key drivers.
  • Analysing session, revenue and web behaviour data
  • Using Google Search Console
  • Using third party data tools like Ahrefs and Keyword planner
• Present regularly on what worked, what didn't, and what's next in terms of the tests you want to run.
• Analyse competitor strategies to gain ranking insights and to help prioritise appropriately.
• Work with the broader marketing analyst community to investigate and report on the interplay between marketing channels, and their impact on SEO performance (for example, brand strength, PPC bidding strategy etc).

What we're looking for

• Experienced with and passionate about digital, web-based marketing analytics
• Strong SQL skills; particularly in reference to Google Big Query with experience in using analytical and data tooling such as Python, Tableau, Git, dbt etc.
• Strong business acumen and experience building complex operational & financial models, conducting ROI analysis, synthesising recommendations, and presenting to senior executives
• Pragmatism; understanding of when analysis is good enough to finish
• Statistically literate, competent with some statistical testing or modelling techniques

You don't need to tick off everything on this list - so don't let that hold you back from applying. We want to make sure you're learning plenty during your time with us!

Our commitment to you

We are dedicated to developing valuable, inclusive, and user friendly products and services that deliver positive outcomes for all of our customers. To achieve this, it's essential that our teams reflect the diverse range of people in our community. We believe in being the change we wish to see in the world, by embracing our differences and holding ourselves accountable to being open and inclusive teammates and wider community members.

What we offer

We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:

• 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
• A hybrid working approach with 2 in office days per week and up to 22 working days per year to "work from anywhere"
• Employer matching pension contributions up to 7.5%
• A one off £300 "work from home" budget to help contribute towards a great work environment at home
• Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life
• 25 days holiday (increasing with years of employment to 30 days) + 2 days "my time" per year
• Private medical cover, critical illness cover, and employee assistance programme
• A healthy learning and training budget
• Electric vehicle and cycle to work schemes
• Free in office gym, accessible 7 days a week
• Free breakfast in the office daily
• You'll be equipped with great technology (choice of Mac or Windows)
• Free access to the Calm and Peppy app for physical and mental health
• Regular events - from team socials to company wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.