Senior Manager, Product Management - Organic Search

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise.

Expedia Group is seeking a Senior Manager of Product Management to drive our SEO/Organic Search product team within the Marketing organization. In this high-impact role, you will manage a team of product managers focused on driving organic traffic acquisition across traditional search engines and emerging answer engines (AI search). Your work will shape how millions of travelers discover Expedia Group brands, leveraging deep search expertise, scalable content solutions, and platform capabilities to improve performance and relevance.

You'll bring a strong SEO/Search product mindset, technical depth in content systems and data-driven platforms, and a passion for solving visibility and discovery challenges. You will collaborate closely with partners in Engineering, ML, Analytics, UX, and SEO Strategy to deliver search-centric solutions at scale.

In this role, you will:

• Craft and articulate a compelling SEO product vision that aligns with business goals and evolving search engine behaviors.

• Own and execute the roadmap for scalable SEO experiences-across landing pages, content structures, and search innovations like GenAI and answer engines.

• Lead cross-functional teams across Engineering, Data Science, Content, and Design to develop, launch, and optimize high-impact SEO solutions.

• Drive product discovery through experimentation, structured testing, and data-driven hypothesis validation.

• Define and track SEO success metrics such as rankings, indexation, visibility share, and non-paid traffic growth.

• Work closely with data and ML teams to integrate models that improve content relevance, search targeting, and automated optimization.

• Balance delivery speed and SEO rigor by applying agile methodologies while adhering to core SEO principles.

• Translate SEO strategy into scalable execution plans, ensuring clear

• Prioritization and cross-team alignment.

• Collaborate with marketing, legal, and localization teams to deliver globally relevant and compliant SEO products.

• Advocate for SEO product investment by framing business cases, quantifying opportunity, and aligning with Expedia's broader growth priorities.

Experience and Qualifications:

• Education: Bachelor's or Master's degree in a relevant field, or equivalent practical experience.

• Experience: 8+ years of product management experience, with at least 3 years focused on SEO/Marketing or content platform products.

• Demonstrated success in scaling organic search products and leading high-performing cross-functional teams.

• Deep knowledge of SEO fundamentals, including crawlability, indexation, internal linking, structured data, and search engine behavior.

• Proven ability to build test-and-learn programs, with strong experiment design and data interpretation skills.

• Familiarity with tools such as Tableau, SQL, Querybook, and other analytics platforms to guide product insights and decision-making.

• Experience working with engineering, data, content, and UX teams to deliver impactful, performant SEO products.

• Strong communication and stakeholder management skills, with an ability to simplify complex concepts and drive alignment.

• Comfort with ambiguity and fast-paced environments-able to balance strategic thinking with tactical execution.

• A passion for search, content discovery, and building solutions that serve both travelers and the business.

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The total cash range for this position in Seattle is to . Employees in this role have the potential to increase their pay up to , which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: -50

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Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.