Senior Manager, Business Development (Europe)

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Senior Manager, Business Development (Europe)

London, London, City of, GB

4 days ago Requisition ID: 1150

ABOUT ADACTION

Founded in 2013, AdAction is a leader in performance-based mobile app marketing, partnering globally to deliver premium users at scale. Our collaborative team prioritizes innovation and strategic decision-making, fostering a dynamic and inclusive culture. AdAction is looking for individuals who thrive in an autonomous work environment, seek out ways to meaningfully contribute to our shared success, and embrace growth both personally and professionally.

AdAction operates with a flexible, remote-first work model and supports distributed teams across multiple regions.

ABOUT THE ROLE

AdAction's demand organization is expanding rapidly as advertisers across gaming and non-gaming verticals increasingly prioritize high-intent and incremental traffic sources. As adoption of our rewarded inventory and next-generation monetization solutions continues to grow, we are seeking a commercially driven business development leader to expand our advertiser partnerships in the region.

The Senior Manager, Business Development (Demand) will lead new advertiser acquisition and revenue growth across key verticals including Gaming, Fintech, Market Research, Shopping, and Utilities. This role is ideal for someone who combines strategic thinking with hands on execution and thrives in a fast-moving, performance-driven environment.

You will own the full demand-side sales cycle from initial outreach through contract execution, leveraging deep expertise in mobile performance marketing and advertiser KPIs to build scalable, long-term partnerships.

RESPONSIBILITIES

• Identify, engage, and close new advertiser relationships across high-growth verticals
• Build and manage a robust sales pipeline through outbound prospecting, networking, and market research
• Own the full demand-side sales cycle, including prospecting, needs analysis, value positioning, pricing strategy, negotiation, and contract execution
• Act as a strategic advisor to advertisers by understanding their KPIs and growth objectives and aligning AdAction's rewarded solutions to their goals
• Partner closely with internal teams including Account Management, Solutions, and Marketing to ensure successful onboarding, launches, and long-term partner success
• Maintain a strong understanding of advertiser funnels, optimization levers, and performance metrics such as CPA, ROAS, retention, conversion rate, quality scores, and incremental lift
• Track market trends, competitive activity, and emerging opportunities to inform vertical expansion and product strategy
• Represent AdAction at industry events, conferences, and client meetings
• Maintain accurate pipeline reporting and revenue forecasting in the CRM
• Contribute senior-level input to advertiser strategy, market positioning, and future product development

EXPERIENCE AND QUALIFICATIONS

4+ years of experience in mobile advertising, performance marketing, user acquisition, or demand-side ad tech sales, with a strong record of revenue growth

Established network across relevant advertiser categories, particularly Gaming and non-Gaming verticals

Deep understanding of paid acquisition channels, attribution models, ROAS optimization, and UA performance metrics

Strong familiarity with AI-driven tools and concepts related to targeting, measurement, and performance optimization

Excellent communication and presentation skills, with the ability to engage marketing teams, UA leaders, and senior decision-makers

Proficiency in Excel

Experience working with CRMs such as HubSpot

Fluency in English is required

Highly self-motivated, strategic, and comfortable operating in a fast-paced, entrepreneurial environment

Willingness to travel domestically and internationally for client meetings and industry events

WHY ADACTION?

• Performance-based commission structure
• Pension and mandatory social benefits in accordance with local labor law
• Private health insurance or supplemental health coverage
• Paid annual leave and public holidays in accordance with local regulations
• Learning and development support
• Wellness and home office support where applicable

Compensation: Competitive and commensurate with experience and performance.