Senior Finance Manager - Consumer

Location: London (Hybrid 3 days per week in the office)

Employment Type: 9- Month Fixed Term Contract

Salary: competitive salary, plus up to 20% performance related bonus and car allowance

Hours: 37 hours per week (Monday to Friday)

Think the AA is just about roadside assistance? Think again!

As one of the UK's most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we've got you covered. Our mission is to keep Britain moving, and we're looking for dedicated individuals to join our team. Ready to join us?

This is the job

This role is a key part of the Consumer Finance team, acting as a strategic business partner to the Consumer Acquisition team. This team is responsible for delivering approximately700,000 new customers and £90 million in cashannually. AsDeputy to the Head of Consumer Finance, you'll provide leadership and support, stepping in when required.

You'll play a central role in:

• Monitoring performancetracking, analysing and providing insight on performance across key metrics and evolving initiatives
• Leading the forecasting process, ensuring accuracy and alignment with business goals
• Delivering ad hoc scenario analysisto support informed, data-driven decision-making

In addition, you'll take full ownership of the cost base within your remit, including:

• AllOnline and Offline Direct Responseand other customer acquisition costs
• Staff costsacross the entire Consumer team
• Weekly monitoring and projectionsof B2C holdings (memberships), one of the AA's most critical non-financial KPIs

What will I be doing?

AsSenior Finance Manager - Consumer, you'll play a pivotal role in driving financial insight, performance, and strategic decision-making across the Consumer business. Your key responsibilities will include:

Commercial Finance & Business Partnering

• Acting as a senior business partner, identifying and projecting the key drivers of cost and income performance
• Leading forecasting and budgeting across all areas, with a focus on holdings, cash, income, and EBITDA
• Building and maintaining strong relationships with commercial teams and senior stakeholders
• Attending weekly trading meetings, challenging channel owners on performance and driving accountability
• Evaluating new propositions and developing new processes and analysis to enhance insight
• Supporting the growth of the SME (Small & Medium Enterprise) market segment
• Challenging decisions constructively to ensure optimal profitability
• Owning and managing cost per acquisition (CPA) calculations by channel, ensuring efficient spend
• Leading month-end reporting for all relevant costs, ensuring accuracy and clarity on year-to-go P&L impact
• Tracking and enhancing customer lifetime value (LTV) analysis, assessing the impact of pricing and performance
• Leading econometric analysis from a finance perspective
• Producing a weekly "early view" document projecting month-end outcomes and performance trends
• Maintaining and reviewing the staff cost model for the Consumer function, ensuring accurate forecasting and budgeting
• Collaborating closely with the wider Consumer Finance team to ensure collective delivery of key outputs
• Leading and mentoring two direct reports, while supporting the wider team to drive change and meet shared goals
• Contributing to ad hoc projects and supporting the broader Finance function as needed

Leadership & Team Management

• Providing clear direction and leadership to your team
• Communicating effectively to ensure alignment and engagement
• Managing performance and addressing underperformance where necessary
• Ensuring the team has the right skills and capabilities, with clear roles and responsibilities
• Keeping HR systems up to date with accurate team structures and responsibilities

What do I need?

Capability, Knowledge & Experience

• Strong interpersonal skills with the ability to work collaboratively within a team, confidently present insights and ideas, and constructively challenge decisions to ensure the best outcomes
• Extensive experience in business partnering, particularly with Sales and/or Marketing teams, with the gravitas to influence and challenge senior stakeholders effectively

Education & Qualifications

• Fully qualified accountant (e.g. ACA, ACCA, CIMA) with substantial post-qualification experience and a strong understanding of full P&L ownership, including the impact of propositions and trading
• Experience withSAPandBPCis advantageous
• Proficient inMicrosoft Excel(including pivot tables, VLOOKUPs, SUMIFs, etc.) to support financial modelling and analysis

Personal Characteristics

• Highly motivated and results-driven, with a strong focus on delivering challenging financial targets
• Collaborative and adaptable, able to respond effectively to changing trading conditions
• Excellent organisational skills, with the ability to manage multiple priorities calmly and efficiently
• Confident leading the finance agenda in a commercial setting
• Strong stakeholder management skills, with the ability to communicate clearly, influence effectively, and challenge constructively when needed

Additional information

We're always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you'll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We're an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.

We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.