Senior Events Marketing Manager ( 12 months FTC ) New Remote UK

Senior Events Marketing Manager (12 months FTC) - Remote UK

Senior Event Marketing Manager - Maternity Cover, FTC 12 months

Prolific

At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our continued work to accelerate the future of AI, we're redefining how the world conducts academic research. What started as a research-driven idea has evolved into the world's most trusted infrastructure for human data. Today, tens of thousands of researchers from top universities rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs.

As we scale, academia remains at the heart of everything we do. Our commitment to academic researchers runs deeper than ever, exacting standards required for quality human data for online research have shaped us into the trusted infrastructure now also accelerating AI's future, bridging the gap between rigorous research and technological innovation.

We're doubling down on our mission to serve the academic community, deepening relationships, building smarter tools, and making high-quality human data more accessible than ever.

The Role

As the Senior Event Marketing Manager you will lead event marketing initiatives, and drive our in-person account-based marketing strategy. This role combines ABM precision with high touch event marketing to generate qualified pipeline from key target accounts. You'll create and execute sophisticated ABM campaigns focused on bottom of the funnel exclusive events to drive pipeline amongst C-level executives and senior decision makers. This is a strategic role requiring someone to fully own the event strategy, identifying key stakeholders, craft compelling narratives and orchestrate high quality targeted events that convert pipeline.

What you'll be doing in the role

• Develop a comprehensive strategy for target accounts, on a quarterly basis, working with the sales team to identify key contacts to target for each event.
• Work closely with sales & brand teams to create account-specific messaging for roundtable events.
• Report and communicate to the marketing team and wider business on the event strategy, and upcoming events.
• Own the event marketing budget and distribute the budget based off your expertise of what will drive pipeline.
• Plan and execute premium roundtable dinner events (5-6 events) quarterly in our key regions (NYC, SF, London), with occasional travel to support events.
• Manage all logistics including venue selection, guest curation, manage promotion campaigns, moderator/speaker briefing, event set up and personalised follow-up strategy process.
• Work with the brand team to design thought leadership topics that position our solutions and address industry challenges.
• Source relevant speakers for the events, working closely with the Customer Success team to identify key evangelist customers.
• Manage lead gen conference strategy, booth setup, onsite team, and post-event follow-up process.
• Coordinate community events across London and Europe in partnership with our San Francisco-based community leader.
• Track post-event pipeline velocity, working with sales on follow-up.
• Own and measure event success via reporting tools, tracking ROI of each event.
• Enable sales teams pre-event with account intelligence and post-event with a clear follow-up strategy.
• Advise the sales team on other events to attend to meet key accounts (conferences, community events, etc.).
• Work with product marketing to develop product launch events and gather feedback from events.
• Collaborate with brand team to support community events including meetups and hackathons.

What you'll bring to the role

• 4-6 years B2B field marketing with a focus on lead generation events.
• Ability to craft narratives that resonate with C-level stakeholders.
• Strong analytical skills with multi-touch attribution experience.
• Excellent project management and executive communication skills.
• Ownership mindset and ability to address complexity with a problem-solving orientation.
• Ability to communicate effectively with technical and non-technical audiences.

Nice to have

• Understanding of AI technologies and challenges, including familiarity with AI/ML training workflows such as data collection, annotation, and validation.
• Experience with CRM systems (eg HubSpot) and outbound marketing automation tools for lead management and outreach campaigns.

Why Prolific is a great place to work

We've built a platform that connects researchers and companies with a global pool of participants, enabling high-quality, ethically sourced human data for AI development.

Prolific is positioned at the forefront of AI innovation by providing this human data infrastructure.