Senior Digital Marketing Lead

Location: Hybrid (typically 2 days per week in Watford)

What You'll Do

• Lead the Strategy & implementation our full digital channel mix: Google Ads / PPC / Performance Max, Paid Social (Meta, TikTok, LinkedIn, etc), Programmatic Display & Retargeting, Ratings & Reviews (Trustpilot, Google Reviews, etc.) YouTube, Affiliate & Partnership Marketing and Native Advertising & Content Distribution Platforms.
• Take a growth performance-led, always-on acquisition approach - with regular testing, learning and optimisation with a focus driving acquisition and measurable conversion.
• Own and optimise our organic digital ecosystem setting the SEO strategy and roadmap and owning our local search strategy at scale
• Work closely with three Digital agencies (development, marketing and campaign), to plan and execute high-growth performance campaigns
• Be the GA4 and dashboarding expert - confident building reports, interpreting performance, and supporting the team with actionable insights across the full funnel channel mix, attributing the right investment V's return and customer KPI's
• Support the Head of Growth in managing tech dev workstreams across our AdTech and Martech stack - including tagging, tracking, integrations and automation

What You'll Bring

• Consolidated experience in a senior-facing digital marketing role - ideally within both B2B and B2C based businesses
• A real expert across paid and organic - you know the levers, the platforms, and how to scale performance.
• Obsessed with hyper-local targeting and customisation - not just volume of ads - but reaching the right people, in the right places at the right time.
• A full funnel thinker with an optimisation mindset - always looking for efficiencies, smarter spending, balancing long-term growth over short-term fixes.
• Expert in GA4, Looker Studio (or similar), conversion tracking, UTM strategy and attribution models

Why Medivet

Joining Medivet means becoming part of a nationwide community that puts care at the heart of everything we do. You'll work with a collaborative, people-first team where your expertise will be valued and your work will make a genuine impact on the lives of our colleagues and the animals they care for.