Senior Digital Insights & Web Analytics Manager

Job Description

Are you passionate about turning data into meaningful insight and using it to shape eCommerce decisions? Do you love to interrogate the numbers to uncover the "why" behind the "what" and driving stakeholders to make changes based on your insights? If so, we're looking for a Digital Insights & Web Analytics Analyst to join our team on a 12-month FTC.

In this exciting role you'll work side by side with our LEGO Retail global commercial teams. You will develop insights derived from data which will feed into both eCommerce strategy & tactical commercial action. You will drive insights which feed into trading decisions while helping the team to unlock new ways to harness the full potential of our data. This role offers cross functional exposure, collaborating not only with the eCommerce team but also with key partners in Category Management, Promotions, Forecasting, Data Science, Digital Products, and more.

• Review ongoing performance on based on a combination of digital metrics & analytics methods to "tell the story" of the main drivers behind results
• Use your experience in web analytics to evaluate performance, crafting compelling, data-driven insights which inform actionable business decisions
• Combine both click stream information from Adobe Analytics with complementary quantitative & qualitative data sources (e.g. social listening or NPS)
• Share concrete recommendations to trigger action, improve metrics planning and work collaboratively across the business to put actions in place
• Work collaboratively with peers to find opportunities to innovate the way we understand the impact of our commercial performance & make positive changes for our shoppers
• Work across a range of timeframes, from at pace insights on campaign performance through to longer term strategic planning & opportunities
• Support significant marketing events, reporting on real time performance & proactively identifying areas for optimisation (e.g. Black Friday, Cyber Monday)
• Ensure that the data we utilise is accurately reported & partner with A&I Enabling & other data owners to ensure ongoing governance is in place for

Do you have what it takes?

• Experience generating web site analytics & combining user navigation data (Adobe Analytics or Google Analytics) with other data sources to inspire change, ideally in a direct to consumer eCommerce Insights team
• An excellent storyteller with experience generating, consolidating & delivering actionable insights
• Established proficiency in data visualisation, ideally Power BI or Databricks
• Understanding of data structure and the ability to drive meaning from large, unconnected data. Strong SQL skills a key benefit for this role
• Strong collaborator leadership skills, demonstrating proficiency for building new relationships, leading peer to peer change, and driving through challenging decisions
• A completer finisher with a track record for following an idea through to implementation
• Ability to work 3 days from our office in London (2 days working from home)

Join the global LEGO family!

What's in it for you? Here are some of what to expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness - We want you to be your best self, so you will have access to the Headspace App and lots of well being initiatives and programmes run by local teams where you are based.
• Colleague Discount - We know you will love to build so from day one you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached, you will be rewarded through our global bonus scheme.
• Your workplace - Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.