Senior Digital Analyst

Senior Digital AnalystManchester Hybrid (3x day per week)£60,000 - £70,000The CompanyThey are a well-established digital platform business with a strong focus on technology, data, and customer experience. Significant investment across Product, Engineering, Data, and AI has created a sophisticated analytics ecosystem where data plays a central role in decision-making.Their analytics capability is deeply embedded within the organisation, providing access to detailed behavioural data and modern tracking infrastructure. You will join a collaborative environment where analysts partner closely with Product, Engineering, Marketing, and Data Science teams to drive measurable business impact.The RoleAs a Senior Analyst, you will focus on behavioural analytics, audience measurement, and customer journey analysis within a product-led environment.You will:

• Analyse customer behaviour across complex digital journeys to identify opportunities for product and commercial improvements
• Develop audience measurement frameworks and build deeper understanding of customer segments and behaviours
• Work directly with event-level behavioural data to generate actionable insights
• Explore and validate tracking implementations to ensure accurate measurement of customer interactions
• Translate analytical findings into recommendations for Product, Engineering, Marketing, and Data Science stakeholders
• Support personalisation initiatives through audience analysis and behavioural insight
• Apply statistical techniques to answer business and product questions
• Investigate customer journeys, conversion behaviours, and engagement patterns
• Contribute to experimentation and testing programmes where relevant
• Lead analytical projects from problem definition through to stakeholder recommendation

Your Skills & Experience

• Strong commercial experience in Product Analytics, Digital Analytics, Web Analytics, Customer Analytics, or a related analytical field
• Advanced SQL skills and experience working with large-scale behavioural or event-level datasets
• Experience analysing customer journeys, user behaviour, and digital product performance
• Strong understanding of tracking methodologies and digital measurement frameworks
• Ability to communicate complex analytical findings clearly to both technical and non-technical audiences
• Experience partnering with Product, Engineering, Marketing, or Data Science stakeholders
• Strong statistical knowledge and a structured approach to problem solving
• Comfortable managing ambiguous business questions and translating them into analytical solutions

What They Offer

• Salary up to £70,000 with flexibility for exceptional candidates
• 10% annual share award
• Hybrid working model, three days per week in the Manchester office
• Access to a highly mature analytics and data environment
• Opportunity to work with rich behavioural and event-level datasets
• Exposure to Product, Engineering, Data Science, and AI teams
• Strong career development opportunities within a large and established analytics community
• High visibility and influence across product and business decision-making

How to ApplyIf you're an experienced Senior Analyst with strong behavioural analytics and stakeholder management skills, apply today to discuss this opportunity in more detail.