Senior Digital Analyst

Location: London (hybrid working 3 office days per week)

Employment Type: Permanent, full time

Think the AA is just about roadside assistance? Think again.

For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Senior Digital Analyst means you'll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

This is the job

We're looking for a data-driven and collaborativeSenior Digital Analystto join our Group Data & Analytics team. You'll play a key role in shaping digital strategy by delivering actionable insights across our web and mobile platforms. Working closely with stakeholders across digital, product, marketing, and data, you'll help optimise customer journeys and drive performance improvements.

What will I be doing?

• Analyse and optimise key digital journeys using tools like GA4 or Adobe Analytics.
• Translate complex data into clear, compelling stories and visualisations for stakeholders.
• Lead on data capture, tagging, and reporting improvements across platforms.
• Identify growth and efficiency opportunities through proactive analysis.
• Support and mentor junior analysts, promoting best practices and innovation.
• Collaborate across teams to deliver impactful, data-informed recommendations.

What do I need?

• Experienced in digital analytics, with strong stakeholder engagement skills.
• Proficiency in SQL (ideally within Google BigQuery), with experience in advanced query techniques.
• Hands-on experience with web and app analytics tools (GA4 preferred, Adobe also valuable).
• Strong data storytelling skills, with the ability to present insights clearly to non-technical audiences.
• Solid understanding of digital data structures, user behaviour, and CRO principles.
• Experience developing both ad-hoc and automated reporting to inform business decisions.

Additional information

We're always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you'll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We're an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.