Senior Digital Advertising Strategist

We're looking for a Senior Digital Advertising Strategist to help transform our digital advertising team into a data driven performance machine.

What is the day in the life of a Senior Advertising Strategist?

• Lead the hands on execution and optimisation of paid media campaigns across Amazon Ads, Amazon DSP, EU Marketplaces such as TikTok Shop, eBay, Zalando & Allegro and other retail media channels.
• Test, scale, and optimise campaign elements including keywords, bids, audiences, placements, and creative to drive revenue and efficiency.
• Analyse campaign performance and identify strategic opportunities - from keyword research and competitive analysis to new campaign launches and budget shifts.
• Own budget pacing and performance monitoring across multiple accounts to ensure monthly and annual revenue goals are met.
• Nurture brand partner relationships via calls, emails, and meetings - providing clear insights, strategic recommendations, and campaign updates.
• Deliver weekly, monthly, and quarterly reporting, telling performance stories that inform future strategy.
• Collaborate closely with Brand Management, Analytics and Creative teams to align advertising with broader growth objectives.
• Provide retail media and SEM expertise internally and contribute to strategic consulting projects where needed.

What will I need to thrive in this role?

• 2:1/1st degree or above
• 3+ years' hands on experience in Search or Performance Marketing, ideally within an agency or e commerce environment; proven track record executing campaigns across Amazon Ads, Google Ads or programmatic (experience with Meta, TikTok and EU marketplaces is a plus)
• A strong analytical mindset with the ability to turn performance data into clear insights and actions
• Proficiency in Excel, Data Visualisation, Google Analytics, and other tools used to analyse and interpret campaign performance
• Excellent verbal and written communication skills - able to simplify complex topics for clients and internal teams
• Naturally curious with strong critical thinking skills - you question assumptions, spot patterns, and solve problems proactively
• Experience working with retail or e commerce brands is highly desirable

We are looking for individuals who are:

• Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
• Data Fanatics - Someone who recognises problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed - Someone who is partner obsessed, clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partners' expectations, and delivers results that exceed them, prioritises the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers - Someone who is part of a team of doers, uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• An initial phone interview with Pattern's talent acquisition team (20 minutes).
• An interview with one of the hiring team (30 minutes).
• A case study in the form of presentation (1 hr).
• A focus interview with the hiring manager (30 minutes).
• Top Grading with HR and Reference Collection.
• Offer.

We value people who are:

• Self driven and take full ownership of their work.
• Agile in their thinking and fast to test, learn and iterate.
• Organised, responsive and follow through to completion.
• Enthusiastic about performance, data, and what's next in retail media.
• Above all, be yourself - sharp, curious, and ready to make a difference.

Benefits

• 28 days Holiday (increasing to 32 with each year of service)
• Competitive salary
• RSUs (Restricted Stock Units)
• Hybrid working (3 days a week in the office)
• Private Medical Insurance + gym discounts
• Free breakfast and snacks in the office
• Enhanced Pension Scheme
• Cycle to Work scheme
• Enhanced Maternity and Paternity leave and pay
• 4 week work from anywhere policy
• Regular company socials
• Nursery Scheme