Senior CRM & Product Marketing Associate

At Bridebook, we're digitising the wedding industry! Join us in transforming the wedding planning experience for engaged couples around the world.

Who is Bridebook anyway?

Bridebook is a SaaS and Marketplace scale-up business revolutionising the wedding industry. We are proud to be the UK's number one wedding planning app and the ONLY global provider! Our mission is to make the wedding planning journey as happy as possible for engaged couples everywhere!

With over 90% of the world's 7.5bn population expected to get married in their lifetime, the wedding industry is massive. It is 50% larger than the global taxi and food delivery markets combined, yet it sadly lags in digitalisation and lacks solutions for the modern-day needs of both couples and businesses.

So here's Bridebook, set to disrupt the wedding industry

Our innovative platform is designed to make wedding planning effortless and stress-free. From personalised wedding checklists, budget management tools, a vast selection of venues and suppliers, and endless inspiration - you can access it all at your fingertips, on your mobile device! After recently becoming the first app of its kind to launch globally, Bridebook now enables couples to plan destination weddings anywhere in the world.This exciting expansion makes it a truly fantastic time to join us on our journey!

Our team is made up of talented creative, analytical, and tech-focused minds! We've collaborated with some fantastic partners including the Natural History Museum, Hilton, the Ritz, Etsy and Jimmy Choo, and have been featured 12 times on the App Store as well as been rated the number 1 app by Apple. Our investors are well known for supporting some previous successful unicorns such as Airbnb, Pinterest, Skyscanner and Tesla.

What will I be doing?

We're looking for a Senior CRM & Product Marketing Associate to lead strategic initiatives that drive user engagement and retention. Sitting at the intersection of marketing and product, this role is all about delivering timely, targeted communications that support couples through key moments in their wedding planning journey. You'll play a crucial role in shaping the user experience, building lifecycle campaigns, and ensuring our messaging is as personalised and impactful as the big day itself.

Specific responsibilities will include:

• Defining clear, tailored messaging that communicates product features and value to couples, ensuring consistency across CRM, landing pages, product, and marketing materials.

• Executing go-to-market (GTM) strategies for new features and launches, including CRM campaigns across email, push notifications, in-app messaging, and supporting landing page creation to drive adoption

• Collaborating with Product, Design, Data, and Content teams to deliver cross-functional campaigns aimed at improving user engagement and retention

• Conducting and synthesising user research, surveys, and data analysis to segment users and personalise communications based on user attributes, behaviours, and planning stage

• Analysing and reporting on campaign performance, using data to optimise future campaigns and sharing key insights with senior stakeholders
  

  We're looking for someone who has:

  • 3-4 years' experience in B2C and/or product marketing, with hands-on CRM campaign management

  • A talent for writing clear, benefit-led messaging across email, push, landing pages, and in-app channels

  • Experience running data-driven CRM campaigns using platforms like Customer.io, Klaviyo, Iterable, or Braze

  • A strong grasp of user segmentation and journey mapping to personalise communications effectively

  • Confidence collaborating with Product, Design, and Data teams to align campaigns with feature launches

  • A proven track record of managing medium to large cross-functional projects

  • Comfort using analytics tools (e.g. GA4, Mixpanel) and running A/B tests to optimise campaigns

  • Basic proficiency in Excel or Google Sheets

  • A strategic mindset, paired with an executional, results-driven approach

  • A user-first attitude, driven by insights to inform decisions and strategy

  • Excellent organisation and experience managing multi-channel marketing efforts

  • A creative mindset with a passion for crafting clear, engaging messaging

  • Experience on app-first consumer products, marketplaces or directories, created landing pages or product copy, or have a passion for weddings and tech (a plus not essential!)
    
    

    What if you're a partial fit?

    
    We love hearing from anyone who is enthusiastic about changing the wedding industry and welcome candidates with different backgrounds and experiences! We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn't exactly match this job description.
    

    Benefits

    • 25 days of annual leave, with an extra day every year after three years (up to 30 days)

    • Hybrid Working, we'd love to see you in twice a week, but you are free to come in more often if you'd like

    • £500 per year Learning and Development budget

    • Enhanced Family-Friendly Policies

    • Cycle to Work Scheme

    • One month fully paid Sabbatical Leave after five years in BB

    • 2 weeks Working From Home Near Home per year

    • Wedding Leave (5 days paid)

    • Half-Day Wedding Anniversary Leave

    • Equity Share Options

    • An accessible, beautiful and dog-friendly office, with weekly breakfasts, communal lunches, alongside free snacks and more

    • Yearly BB Summit and quarterly events to celebrate milestones!
      

      Location

      London, Hammersmith (working hybrid, minimum 2 days a week)
      

      Our values

      One Team: Together we are better.

      Keep Accelerating: We work smart.

      Create Joy: We celebrate going above and beyond.
      

      Equal employment opportunity

      Research shows that women, neurodiverse individuals, and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Bridebook we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
      

      So what's next?

      You'll hear from our team within 2 weeks regarding your application. We believe in efficient and meaningful conversations, so you'll be happy to hear there isn't a whopping 7 stage process!

      That's all for now - see you on the dancefloor!