Senior Consultant, Digital Marketing

Execute digital and content marketing strategies to raise awareness among target audiences, deepen engagement with valuable content, and increase preference and demand for Travelers using digital platform(s). Develop an understanding of key performance indicators (KPIs) and other performance measurement methods to support optimization strategies and tests, drive efficient results, and enhance engagement, acquisition, and/or retention in support of the marketing strategy and business objectives. Deploy digital marketing and paid advertising campaigns and/or social selling field activation programs using in-house and vendor-supplied tools, including trafficking, tracking, approvals, and testing prior to launching. For paid media and audience specialists, research daily and weekly media performance to recommend media optimization strategies and tests, including content, targeting and channel mix to drive efficient campaign results in support of the content marketing strategy and business objectives. For email marketing specialists, research daily and weekly email performance and recommend strategies and specific tests around topic flow and calendar/frequency, targeting/segmentation, personalization and/or Salesforce Marketing Cloud journeys to drive efficient campaign results in support of the overall email marketing strategy. For social selling specialists, support the execute of comprehensive coaching programs, including live training for Field Sales on LinkedIn Sales Navigator and social sharing tools, integration with the Field Marketing team's Salesforce and Seismic activation efforts and partnerships with other teams (e.g. Communications and Talent Acquisition) on their social media initiatives. Leverage marketing technology tools to execute campaigns (e.g. Salesforce Marketing Cloud, LiveRamp, etc.) while serving as a secondary point-of-contact for external vendors (agencies, marketing technology vendors, etc.). Participate in departmental projects and initiatives aimed at establishing top-tier digital marketing practices throughout the company. Perform other duties as assigned. For email marketing specialists, prior experience with Salesforce Marketing Cloud. For social selling specialists, prior experience with LinkedIn Sales Navigator. Reliable and collaborative individual who can work effectively and positively with both internal departments and cross-functional teams. Experience reporting out on campaign results and working with both analytical and creative teams. Experience working with marketing technology and data. Verbal and written communication skills. Time and project management skills. Bachelor's degree or equivalent experience. Digital Marketing Experience, preferably in the relevant area of specialisation. Employment Practices Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.Travelers reserves the right to fill this position at a level above or below the level included in this posting.To learn more about our comprehensive benefit programs please visit .