Senior Brand Manager

Senior Brand Manager

Walker Cole International is exclusively partnered with a leading European consumer healthcare company based in Reading. They are searching for a Senior Brand Manager to shape and deliver the long-term strategy for a portfolio of established OTC brands; owning the P&L, leading 360 activation and driving innovation at a time of accelerated growth and portfolio expansion. This is a hybrid role, with three days per week in the Reading office.

Your responsibilities will include:

• Leading long-term brand strategies and annual brand plans, and owning the full activation roadmap across ATL, BTL, digital, PR, shopper and e-commerce.
• Holding full accountability for the brand P&L and A&P budget, leading performance reviews and turning data into clear strategic recommendations.
• Shaping the innovation pipeline and overseeing NPD/EPD projects from concept and business case through to launch, in partnership with global teams.
• Acting as senior project lead across Sales, Supply Chain, Regulatory, Medical, Finance and agencies, while coaching and developing Brand Managers.

To be considered for this opportunity, you should possess:

• 4+ years' brand management experience within FMCG or Consumer Healthcare, with proven 360 brand-building and NPD launch capability.
• Demonstrable commercial acumen, including P&L ownership and strong analytical skills across insight, digital and performance data.
• The ability to influence senior stakeholders and lead cross-functional teams, with a creative, entrepreneurial and hands-on mindset.

Brand Management Senior Brand Manager Marketing Consumer Healthcare OTC FMCG P&L 360 Marketing NPD Innovation Brand Strategy