Senior Audience Research Executive, (Digital)

Senior Audience Research Executive, (Digital) Press Tab to Move to Skip to Content Link

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Language Log in to Profile BBC Employee Login CREATE JOB ALERT Senior Audience Research Executive, (Digital) Job Description Job Requisition ID: 24494 Job Closing Date: 13 July 2025 JOB DETAILS

JOB BAND: C
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: Chief Customer Officer Group
LOCATION: London based - Could potentially consider other bases in exceptional circumstances, however the successful candidate would need to travel regularly to London.
PROPOSED SALARY RANGE: Up to £40,000 + a London Weighting allowance (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

BBC Audiences is hiring a Senior Audience Research Executive to join the Digital Audiences team.
This role is key to delivering high-quality insights and performance data that inform decision-making across the BBC. As part of the Digital Audiences team, you'll help drive the BBC's digital transformation by providing evidence and inspiration that put audiences at the heart of strategy and growth.

WHY JOIN THE TEAM
Reporting to the Head of Audience Research for Digital, this role ensures audience insight and data are central to strategic decisions.
You'll track and analyse BBC Online's performance, uncovering insights and growth opportunities to support the BBC's digital-first goals. This pivotal role helps stakeholders understand audience behaviour, platform performance, and industry trends.
The focus is on quantitative research and data analysis, requiring strong skills in strategy, data visualisation, and presentation.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Produce regular reports, dashboards, and updates to inform decision-making across BBC Online.
• Analyse data from multiple sources including third-party market intelligence tools, to identify behavioural trends, surface challenges and growth opportunities.
• Present insights clearly through compelling narratives and visualisations tailored to diverse audiences.
• Contribute to digital growth projects by delivering data-driven insights that shape strategy.
• Support the wider Audiences team and BBC divisions in understanding UK audience behaviour.
• Build strong cross-departmental relationships to champion data-led decision-making.
• Manage multiple projects efficiently, delivering high-quality analysis under tight deadlines.

YOUR SKILLS AND EXPERIENCE
ESSENTIAL

• Strong background in audience research and analysis, ideally with experience across TV, radio, online, and social media.
• Extensive experience in quantitative research - this is a data-heavy role that demands confidence in handling, analysing, and interpreting large and complex datasets.
• You will have a good understanding of industry datasets such as BARB and online analytics tools like Piano/ATI or similar, or a proven ability to extract actionable insight from similar large-scale data sources.
• Skilled in synthesising diverse data sources to identify trends, challenges, and opportunities, with proven experience in independently conducting quantitative research
• Organised, accurate, and efficient in producing high-quality reporting to tight deadlines and a deep understanding and genuine interest in consumer behaviour and trends within the digital media industry.

DESIRABLE

• Strong storytelling and communication skills: ability to convey complex findings for stakeholders with varying levels of data literacy.
• Experience with qualitative research is beneficial, though secondary to strong quantitative capabilities.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact:

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.

Find out more about the BBC Life at BBC

Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pensionscheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss:

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