Salesforce Marketing Cloud Architect

Salesforce Marketing Cloud Architect - £545 - umbrella - ideally 1/2 days a week (or less) Nottingham - 6 months

Role

The Salesforce Marketing Cloud Architect is responsible for designing and implementing scalable, secure, and high-performing solutions on Salesforce Marketing Cloud (SFMC). This role bridges business requirements and technical capabilities, ensuring marketing automation strategies align with organizational goals. The architect leads solution design, integration, and governance for Marketing Cloud projects.

Key Responsibilities

• Design end-to-end architecture for SFMC implementations.
• Translate marketing and business requirements into technical solutions.
• Define data models, integration patterns, and automation workflows.
• Integrate SFMC with Salesforce CRM and external systems using APIs.
• Implement personalization and segmentation strategies.
• Ensure compliance with data privacy and security standards.
• Lead technical teams during project delivery and enforce best practices.
• Provide guidance on complex SFMC Studios and Builders
• Establish development standards and governance frameworks.
• Optimize system performance and scalability.
• Bachelor's degree in Computer Science, IT, or related field.
• 5+ years in Salesforce Marketing Cloud architecture and development.
• Expertise in Marketing Cloud Engagement Builders and Studios.
• Proficiency in AMPscript, SQL, and API integrations.
• Knowledge of HTML, CSS, JavaScript for email templates.
• Experience with Marketing Cloud Connect.
• Familiarity with MCP, Data Cloud, MuleSoft and ETL tools.
• Salesforce Marketing Cloud Consultant
• Salesforce Marketing Cloud Developer
• Salesforce Marketing Cloud Personalization
• Salesforce Admin
• Strong communication and stakeholder management.
• Ability to lead workshops and provide strategic advice.
• Problem-solving and analytical thinking.