Salesforce Data 360 Business Process Expert, Consumer Data Management

Hybrid Working if based in Amsterdam, remote for other locations.

Contract/Permanent Hybrid working, aligned to client and project requirements. Some collaboration with global stakeholders across time zones will be required.

Note - In order to consider your application please fill the below skill Matrix as a mandatory requirement.

Skill level is as follows: 1 - no experience, 2 - Basic Appreciation, 3 - Working Knowledge, 4 - Fully Operational, 5 - Leading Edge.

Skill/Experience Area

Salesforce Data 360/Data Cloud (hands-on)->Core platform, explicitly "hands-on functional experience" Salesforce Data 360, Martech - (1-5) - (Your response)

Consent & Preference Management->"Practical experience" required, central to role - (1-5) - (Your response)

GDPR/Privacy-by-Design ->"Working knowledge," must translate into process - (1-5) - (Your response)

Consumer Data Activation (Salesforce-led MarTech) ->Strong functional/process understanding required - (1-5) - (Your response)

UAT & Business Testing-> End-to-end scenario definition, defect clarification - (1-5) - (Your response)

Workflow/SOP/RACI Documentation-> "Demonstrated ability to design, document, maintain" - (1-5) - (Your response)

Multi-market/Cross-functional Collaboration->Business, tech, privacy, implementation partners - (1-5) - (Your response)

Structured Analytical Skills->Investigating process/data/tech/control issues - (1-5) - (Your response)

Written & Spoken English ->Audit-ready documentation, global stakeholders - (1-5) - (Your response)

CRM/Marketing Technology Background->5 years, general domain requirement - (1-5) - (Your response)

Introduction

Neem Consulting is looking for a Business Process Expert to support a major global client with the rollout and operationalization of a new Salesforce-based marketing technology ecosystem. The client cannot be named at this stage, but the work sits within a large, complex, multi-market environment and will focus on Consumer Data Management, data-driven marketing activation, consent and preference management, and associated privacy controls. This is a hands-on consulting role for someone who can turn complex platform capabilities, global process standards and approved compliance requirements into clear, practical and scalable ways of working.

Responsibilities

• Act as the functional process expert for Salesforce Data 360/Salesforce Data Cloud and the wider marketing technology ecosystem, working closely with client business teams, technology teams, privacy specialists and implementation partners.
• Translate solution designs and platform capabilities into clear business processes, controls, work instructions and operational documentation.
• Develop and maintain detailed workflows covering activities, roles, system interactions, controls, hand-offs, exception paths and market variations.
• Support the creation of SOPs, process maps, RACI matrices, playbooks and training materials so global standards can be applied consistently across markets.
• Prepare and review UAT scenarios, business test scripts and expected outcomes for Consumer Data, activation, consent, privacy and exception-handling processes.
• Support UAT execution, business validation, defect clarification, retesting and the incorporation of lessons learned into readiness materials.
• Embed privacy-by-design principles into operating processes and escalate data-handling or consent-related questions through the appropriate governance channels.
• Help define operational KPIs, service measures, controls and readiness indicators for the new Consumer Data processes.
• Capture market feedback, improvement ideas, pain points and requirements, assessing whether issues are best addressed through process change, platform enhancement, guidance, training or further technical review.
• Support knowledge transfer between implementation teams and the teams that will operate the solution after rollout.

Essential Skills and Experience

• Around five years' relevant experience in Consumer Data Management, CRM, marketing technology, data-driven marketing, business process management, business analysis or a closely related transformation role.
• Hands-on functional experience with Salesforce Data 360/Salesforce Data Cloud, including a good understanding of data ingestion, harmonization, identity and profile concepts, segmentation, audience creation and downstream activation.
• Strong functional and process understanding of Consumer Data activation across a Salesforce-led marketing technology environment, including how data is prepared, structured, governed and used for marketing use cases.
• Practical experience with consent and preference management, including the operational processes and controls needed to support compliant handling and activation of consumer data.
• Working knowledge of GDPR and privacy-by-design principles in a marketing or Consumer Data context, with the ability to translate approved privacy requirements into practical process steps, controls and guidance.
• Experience preparing and supporting business testing and UAT, including end-to-end scenario definition, test-script preparation, expected-outcome validation, defect clarification and retesting support.
• Demonstrated ability to design, document and maintain detailed workflows, SOPs, work instructions, process maps, RACI matrices and business requirements.
• Ability to work effectively across business, technology, privacy, implementation partner and market teams in a complex, multi-market or multinational environment.
• Structured analytical skills, with the ability to investigate process, data, technology, control or training issues and turn unclear problems into clear actions or recommendations.
• Strong written and spoken English, with the ability to communicate clearly with global stakeholders and produce concise, audit-ready documentation.

Desirable Skills and Experience

• Experience working on large-scale marketing transformation, CRM, MarTech or data-platform rollout programmes.
• Familiarity with Salesforce Marketing Cloud or related activation, campaign management or customer engagement platforms.
• Experience supporting operating model design, service readiness, market adoption or capability-building activities.
• Ability to assess improvement requests and distinguish between process, data, technology, control and training needs.
• Comfort working in a time-bound transformation environment with changing priorities, dependencies and stakeholder expectations.

Further information

Neem Consulting will be engaging the successful consultant to work with an unnamed global client. The consultant will be expected to operate as part of a blended client, technology and delivery team, bringing structure, process discipline and practical business analysis to a complex Salesforce and Consumer Data Management rollout. Further client and project details can be shared with shortlisted candidates under the appropriate confidentiality arrangements.