Sales Manager

About Us

We are part of Lookers Motor Group Limited, which includes Charles Hurst Limited who are one of the leading automotive retail groups in the UK and Republic of Ireland. Across the group, we represent 30+ manufacturer brands, offering a wide selection of new and used vehicles. We firmly believe that our people are our most valuable asset. We value the commitment they make to the business which is why we are continually working to provide a market-leading rewards and benefits package.

We are part of Lookers Motor Group Limited, which includes Charles Hurst Limited who are one of the leading automotive retail groups in the UK and Republic of Ireland. Across the group, we represent 30+ manufacturer brands, offering a wide selection of new and used vehicles. We firmly believe that our people are our most valuable asset. We value the commitment they make to the business which is why we are continually working to provide a market-leading rewards and benefits package.

Sales Manager - Usedirect Ireland & Emerging Brands

Contract type: Permanent, full-time

Salary: Competitive with performance based OTE

Working Hours: 9.00am-6.00pm Monday to Friday, 9.00am-5.00pm Saturday. No Sundays included.

Usedirect Ireland continues to grow, and we're excited to strengthen our leadership team as we introduce a new brand launch Cadillac.

We are now recruiting for an ambitious and experienced Used Car Sales Manager to lead our vehicle performance, drive commercial results, and support the growth of new brands within the group. This is a fantastic opportunity to shape a high performing sales function and influence the next chapter of our multi brand strategy.

As Car Sales Manager, you will bring strong leadership, commercial focus, and a passion for delivering exceptional customer experiences. You will work closely with our Sales Executives and dealership teams, building capability, driving performance, and ensuring our customers receive a seamless and professional service.

Key Responsibilities

• Leading and motivating the used car sales team to achieve volume, margin, and customer satisfaction targets


• Managing stock acquisition, pricing, and presentation to maximise profitability


• Supporting the development and rollout of emerging brands within the group


• Coaching and developing Sales Executives to strengthen capability and performance


• Overseeing customer interactions across email, telephone, and in person channels


• Ensuring a smooth and compliant sales process, including documentation and handover standards


• Monitoring market trends and competitor activity to identify opportunities for growth


• Working closely with the Sales Manager and wider leadership team to deliver strategic objectives

The Ideal Candidate

• Strong communication skills with the ability to build rapport quickly


• Proven experience in used car sales management within the motor trade


• Self motivated, commercially minded, and driven to exceed targets


• Passionate about delivering exceptional customer experiences


• Confident in coaching, developing, and motivating a sales team


• Analytical, organised, and comfortable making data driven decisions


• Adaptable and excited by the opportunity to support brand growth and operational expansion

Benefits Include

• Competitive salaries with clear pay scales as you develop.


• Generous annual leave allowance that increases with length of service.


• Enhanced maternity leave, adoption leave (6 months full pay), and paternity leave (2 weeks full pay).


• Life assurance.

Health & Wellbeing

• Aviva Care - Digital GP, Second Medical Opinion, Bereavement Support


• Private Medical Insurance.


• Eye care vouchers


• Cyclescheme

Leisure & Lifestyle

• Discounted gym memberships.


• Exclusive shopping discounts.

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great team and we celebrate and encourage success at all levels.

We are an equal opportunities employer. We are committed to a working environment that is free from discrimination, inclusive, and empowers our people to bring their whole selves to work and reach their full potential.

If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history, and a standard criminal record check. For roles that require driving, a driving licence check will also be carried out. All offers of employment are subject to a 6 month probation period from your start date.