Sales Director, Retail Planning

As Sales Manager, you will be a key driver of our accelerated global commercial expansion. The role blends hands-on commercial execution with strong operational excellence. You will act as the operational backbone of the commercial organization, ensuring a smooth, data-driven, and efficient sales process while also engaging directly with customers and helping advance opportunities toward closure. We are looking for someone who is proactive, structured, disciplined, and consultative, and who can maintain momentum throughout a long and complex sales cycle. Our product, BoneMRI, is a software solution (SaMD) developed using artificial intelligence and deep learning that generates 3D CT-like images to visualize bone structures derived from MRI scans. We believe in the power of a collaborative and open-minded team, driven to innovate in medical imaging and deliver a trustworthy product. As a team of caring professionals, we support each other, bring out the best in one another, and work together to impact lives with radiation-free imaging. Position Summary As Sales Manager, you will play a pivotal role in strengthening our commercial operations and enabling global growth. You will actively contribute to the sales cycle by engaging with prospects, progressing opportunities, and supporting successful deal closure. In addition, you will own the accuracy and structure of our CRM and global sales pipeline, prepare quotations and contracts, coordinate BoneMRI demonstrations, and manage the operational interface with our international channel partners. As Sales Manager, you will report to the Chief Commercial Officer (CCO). Direct Sales & Deal Closure Support Drive direct sales efforts by engaging with prospective customers, participating in sales discussions, leveraging support from internal subject-matter experts, and actively advancing opportunities through the pipeline. Contribute to successful deal closure by coordinating next steps, preparing commercial documentation and working closely with the CCO and commercial team to bring opportunities to completion. Ensure consistent quality and timely preparation of demo materials and meeting content. Support the commercial team during on-site or virtual demos when needed. Ensure alignment on pipeline progress, documentation needs, contracting steps and follow-ups. Support onboarding of new partners with training coordination, commercial materials and toolkits. CRM & Sales Pipeline Management Manage, maintain and continuously improve the global sales pipeline. Ensure all lead, prospect, opportunity and account data are accurate, complete and updated in real time. Monitor data quality and support the commercial team in using CRM effectively. Quotations, Contracts & Documentation Prepare quotations, order forms, commercial proposals and related documentation. Ensure all documents align with MRIguidance's pricing models, commercial terms, templates and approval processes. Maintain a structured overview of all ongoing, pending and closed quotations and contract processes. Sales Reporting & Dashboards Generate regular sales reports and dashboards for management and investor meetings. Flag risks, gaps or opportunities based on pipeline analysis. Commercial Team Enablement Improve and standardize commercial tools, templates and processes. Support the CCO and commercial team with ad-hoc tasks required for effective sales execution. Bachelor's degree in Business, Economics, Life Sciences, Health Sciences, or a comparable field. 3-10 years of experience in commercial operations, sales, sales support or account coordination, ideally in MedTech, Diagnostics, SaaS/SaMD, or medical imaging. Strong understanding of CRM systems, pipeline management and commercial contracting processes. Strong communicator with excellent English skills, written and spoken Dutch is a plus, additional languages as well). Understanding of hospital procurement processes. Understanding of the challenges involved in clinically implementing AI-based medical devices. Hands-on, proactive and experienced in a scale-up or fast-growing commercial environment. Affinity with medical imaging, orthopedics and/or advanced healthcare technologies. A full-time position (40 hours). A unique opportunity to become part of an early-stage med-tech scale-up with vast growth potential. A team of dedicated, smart, and ambitious people. Work with leading international partners and key medical experts. However, Dutch regulation makes it very complicated for small companies to process a work visa for people from outside the EU. Therefore, all people are welcome to apply, as long as we do not have to arrange a work visa. For more information about this position please contact Roel Kellenaers by email: closes on 04-01-2026