Sales Director, Europe - Transformers

A rapidly growing transformer manufacturer is expanding its presence across Europe and is seeking an experienced commercial leader to drive market growth. This role offers the opportunity to establish and scale a transformer business across key European markets, working closely with developers, EPCs, utilities, industrial customers and data centre operators.

• Define and execute the European go-to-market strategy for MV and EHV transformers across priority markets and customer segments.
• Develop and expand relationships with utilities, renewable energy developers, EPC contractors, industrial customers and data centre operators.
• Lead complex sales pursuits, framework agreements and tender processes from qualification through contract award.
• Manage commercial negotiations, including pricing, terms, warranties and contractual risk.
• Collaborate with manufacturing and operations teams to align customer requirements, production capacity and delivery commitments.
• Ensure products and proposals comply with relevant European technical standards and customer specifications.
• Monitor market developments, competitive activity and industry demand drivers including grid expansion, renewable energy, battery storage and data centres.
• Provide regular pipeline, market and strategic updates to senior leadership.
• Support the long-term development of the European sales organisation, including future team growth and market expansion.

• More than 10 years of sales, business development or commercial leadership experience within transformers, switchgear, grid infrastructure or related electrical equipment sectors.
• Demonstrated success selling MV, HV or EHV transformer solutions across European markets.
• Strong network of contacts within utilities, renewable developers, EPCs, industrial customers and/or data centre operators.
• Proven ability to build new markets, grow regional businesses or expand commercial operations.
• Strong technical understanding of transformer products, specifications, industry standards and supply chain dynamics.
• Experience negotiating high-value commercial agreements.
• Fluent English and willingness to travel extensively throughout Europe.
• Experience working with international manufacturing organisations serving European customers.
• Exposure to renewable energy, battery energy storage systems (BESS), data centres or critical power markets.
• Degree in Electrical Engineering, Business, or a related discipline.