Retail Media Analyst

Retail Media Analyst

£500-£550 per day (Inside IR35) | 3-Month Contract Hybrid/Remote (London - 2-3 days per month onsite)

We're partnering with a major UK retail organisation that is investing heavily in its retail media and customer analytics capabilities. They are looking for an experienced Retail Media Analyst to join a growing team focused on measuring, optimising and improving the impact of media and marketing activity across both digital and physical customer touchpoints.

This is a great opportunity for someone who enjoys moving beyond standard reporting and wants to influence commercial decisions through robust analysis, campaign measurement and customer insight.

The Role

You'll play a key role in helping the business understand how retail media activity drives customer engagement, conversion and sales performance. Working closely with commercial, marketing and digital stakeholders, you'll provide data-led recommendations that shape future media investment and optimisation strategies.

The role spans three key areas:

• Retail media and campaign effectiveness measurement
• Customer and audience profiling
• Customer targeting and segmentation

You'll work across a broad mix of onsite and offsite media channels, helping stakeholders understand what drives performance and where investment delivers the greatest return.

Key Responsibilities

• Evaluate the effectiveness of retail media and marketing campaigns across multiple channels
• Measure incremental impact on key business metrics, including revenue and customer performance
• Develop and refine measurement frameworks, methodologies and KPIs
• Analyse customer, behavioural and transactional datasets to identify opportunities and trends
• Create actionable insights and recommendations for business stakeholders
• Support audience strategy through customer profiling and segmentation analysis
• Partner with commercial and marketing teams to optimise campaign performance
• Present findings and recommendations to both technical and non-technical audiences

Required Experience

• Proven experience in Retail Media Analytics
• Strong expertise in campaign measurement and marketing effectiveness
• Advanced SQL skills with experience working on large customer or transactional datasets
• Hands-on experience with Databricks
• Strong understanding of customer analytics, segmentation and targeting
• Experience measuring performance across multiple marketing channels, including onsite and offsite activity
• Experience using Python and/or R for analytical work
• Knowledge of Google Analytics, BigQuery and digital performance metrics
• Strong stakeholder management and communication skills

Ideal Background

We're particularly interested in candidates who have:

• Experience assessing cross-channel media performance
• A strong understanding of attribution and incrementality measurement
• Commercial awareness and the ability to influence decision-making
• A consultative approach to stakeholder engagement
• The ability to translate complex data into clear business recommendations

Reasonable Adjustments:

Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients.

If you need any help or adjustments during the recruitment process for any reason, please let us know when you apply or talk to the recruiters directly so we can support you.