Regional Sales Manager - North West

The role oversees sales performance across the North West, leading a field-based team to drive revenue growth, develop new business, and strengthen customer relationships within the industrial tools and equipment sector. It requires strategic planning, strong leadership, and the ability to analyse performance while ensuring high standards of customer service and commercial execution.

Client Details

Our client is a leading UK-based distributor of industrial and MRO products, offering a comprehensive range of tools, safety equipment, and maintenance supplies to customers across manufacturing, engineering, and related sectors. The business combines a nationwide branch network with a major distribution centre to provide expert support, technical advice, and fast delivery. With over five decades of experience, it blends heritage and specialist knowledge with modern, customer-focused service.

They are seeking an experienced and dynamic Regional Sales Manager to lead sales growth, develop strategic partnerships, and drive market expansion across an assigned territory within the industrial tools and equipment sector. This role is ideal for a commercially minded leader with a strong background in B2B sales, account management, and team development.

Description

• Develop and implement regional sales strategies aligned with national objectives.

• Lead, coach, and motivate a team of field-based sales professionals to achieve revenue and margin targets.

• Build strong relationships with key customers, suppliers, and decision-makers within the industrial, manufacturing, engineering, and maintenance sectors.

• Identify new business opportunities and drive proactive prospecting and pipeline development.

• Analyse regional performance metrics to identify trends, challenges, and opportunities for improvement.

• Collaborate with internal functions, including marketing, procurement, and customer service, to ensure seamless execution of sales initiatives.

• Oversee pricing strategies, contract negotiations, and tender responses within the region.

• Ensure high standards of customer service, product knowledge, and compliance across the team.

• Prepare accurate sales forecasts, budgets, and performance reports for senior leadership.

• Represent the company at industry events, trade shows, and customer reviews as required.

Profile

• Proven experience in a regional or senior field-based sales role, ideally within industrial tools, MRO supplies, engineering products, or related sectors.

• Strong leadership skills with a track record of developing high-performing sales teams.

• Excellent communication, negotiation, and stakeholder-management capabilities.

• Results-driven mindset with the ability to create and execute effective sales strategies.

• Strong analytical skills with the ability to interpret data and drive informed decision-making.

• Full UK driving licence and willingness to travel within the region.

• Experience with technical product ranges or value-adding supply chain solutions.

• Familiarity with CRM systems and sales-performance tools.

• Ability to work collaboratively in a fast-paced, customer-focused environment.

Job Offer

Competitive package depending on experience