Regional Market Vice President - EMEA

About the Regional Market VP role

The Regional Market Vice President (VP) is responsible for shaping and delivering SiteMinder's market strategy, positioning, and growth across the EMEA region. This role defines the regional market narrative-supporting how SiteMinder competes and creates value within the hospitality technology landscape.

This position calls for a commercially aware and strategic leader with a strong understanding of market dynamics, the competitive environment, and customer needs. The Market VP works in partnership with cross functional teams-including sales, marketing, partnerships, product, and revenue operations-to align priorities and deliver regional plans.

As a senior market leader, the Market VP uses market insight to inform direction across go to market, product, partnerships, and customer experience. The role represents the region externally with customers, partners, and industry stakeholders, and internally across the organisation.

Responsibilities Strategic Leadership

• Shape and deliver go to market strategies aligned with regional opportunities.
• Provide clear direction while encouraging input from relevant teams.
• Develop team capability through feedback, support, and clear expectations.
• Contribute to a collaborative and inclusive working environment.
• Work with senior leaders and cross functional teams-including marketing, product, finance, and onboarding-to maintain alignment.
• Represent regional perspectives in internal and external settings.

Revenue & Growth

• Contribute to and deliver sustainable revenue growth across the EMEA region.
• Maintain accountability for regional revenue and market share outcomes.
• Identify opportunities to expand market presence and customer reach.
• Engage in industry events, conferences, and customer discussions.
• Monitor market trends and use insights to inform decisions.
• Track performance using KPIs and adjust plans as needed.

Team Leadership

• Lead a team across sales, marketing, and operations.
• Set clear goals and encourage shared accountability.
• Support hiring, onboarding, and ongoing development.

Customer Relationships

• Build and maintain effective relationships with customers, partners, and stakeholders.
• Ensure customer feedback and issues are addressed appropriately.

Operational Effectiveness

• Manage regional budget and resource allocation with care.
• Improve processes where this adds value.
• Support coordination across teams to strengthen the customer experience.

Qualifications

• Extensive senior leadership experience in GTM, ideally leading multiple geo based segments, within a high growth, SAAS sales environment.
• Experience within the travel sector is a significant plus, but not essential.
• Inspirational leader with a proven ability to build, manage, and scale a high performing sales team to achieve significant revenue growth.
• Strong technology industry experience and a genuine curiosity for next generation solutions such as AI.
• In depth understanding of the EMEA markets, familiarity with local culture, and business environment.
• Strong business acumen, including the ability to analyse, and translate market intelligence data into actionable strategies and sales plans.
• Outstanding communication, negotiation and interpersonal skills with the ability to influence and build relationships at all levels of the organisation.
• Thrive on working in a fast paced, dynamic environment with the ability to adapt quickly to changing priorities and market conditions.

Perks & Benefits

• Equity packages for you to be a part of the SiteMinder journey.
• Hybrid working model.
• Mental health and well being initiatives.
• Generous parental (including secondary) leave policy.
• Paid birthday, study and volunteering leave every year.
• Sponsored social clubs, team events, and celebrations.
• Employee Resource Groups (ERG) to help you connect and get involved.
• Investment in your personal growth offering training for your advancement.