Proposition Development Senior Manager

Proposition Development Senior Manager

Location- Amsterdam

Segment/Business Unit- MVH Europe

Function- Client

Reports to- Senior Director of Brand & Marketing

Languages- proficiency in English and other European Languages.

About MVH Europe

Mars Veterinary Health (MVH) Europe is a family of leading veterinary care providers committed to creating a better world for pets. Our network includes trusted brands such as AniCura and Linnaeus, operating over 500 animal hospitals and clinics across 17 European countries. Together, our teams deliver high-quality, modern veterinary care for companion animals, ensuring peace of mind for pet owners through excellent access and patient safety.

AniCura, our largest brand in Europe, provides care to over three million patients each year through 12,500 dedicated professionals. Linnaeus, operating primarily in the UK and Ireland, is home to over 6,000 Associates empowered to deliver exceptional care through a culture of collaboration, clinical excellence, and continuous development.

At MVH Europe, we prioritize a culture of accountability, inclusion, and wellbeing. We believe our purpose to make A BETTER WORLD FOR PETS starts with building a better world for our people. We support our teams through strong governance, comprehensive wellbeing programs, and a shared passion for delivering exceptional outcomes in veterinary care.

About the Role

This is a career-defining opportunity to reshape and truly revolutionise the veterinary care market across Europe. As Proposition Development Senior Manager , you will develop innovative, insight-led products and propositions that improve the experience for pets, pet owners, and veterinary professionals, while creating significant commercial value.

One of two key roles in this space, you will translate customer insights into differentiated, commercially effective offerings that drive engagement, loyalty, and sustainable growth. From Wellness Plans to client acquisition products, dental services, and fixed-pricing models, your work will directly shape how MVH Europe attracts, serves, and retains customers.

By bridging customer insight with business strategy, you ensure MVH Europe delivers high-impact propositions that meet evolving needs and strengthen relationships across all key segments.

Key Responsibilities

• Develop and manage customer-focused propositions for pet owners (B2C) and/or veterinary professionals (B2B), including subscription services such as Wellness Plans.
• Conduct and interpret market and customer research to understand evolving expectations and behaviours.
• Define and articulate differentiated value propositions that position MVH Europe competitively in the market.
• Collaborate with Operating Units, Central Operations, Medical, Finance, and Data & Analytics teams to shape go-to-market plans-including proposition structure, pricing, deployment, and promotion.
• Partner with the Brand & Campaign team to create compelling messaging and communications across channels.
• Establish and monitor proposition performance metrics (e.g., penetration, acquisition, retention, referral rates, satisfaction, revenue growth, profitability).
• Continuously optimise propositions using performance insights, customer feedback, and market trends.
• Ensure clinical, operational, and brand alignment throughout proposition development.
• Support business case development to assess commercial viability and ROI of new or enhanced propositions.
• Stay ahead of industry trends and competitor activity to maintain market-leading, innovative offerings.

Context & Ways of Working

You will operate at the intersection of customer insight, business strategy, and cross-functional execution. Working closely with teams across MVH Europe, including Operations, Medical, Finance, Data & Analytics, and Brand you ensure propositions are commercially viable, operationally feasible, insight-led, and clinically aligned.

Success in this role requires navigating a complex stakeholder environment, balancing multiple channels, and translating data into actions that drive meaningful business and customer outcomes.

Experience required

Education & Qualifications

• Bachelor's degree in Business, Marketing, Strategy, Customer Experience, or a related analytical field (e.g., History, Psychology).
• Master's degree, MBA, or equivalent experience (preferred).

Experience & Expertise

• 5+ years' experience in proposition development, customer experience, product development, or marketing strategy.
• Proven success designing and launching propositions that drive customer engagement and commercial results across multiple European markets.
• Strong commercial acumen, including pricing, financial modelling, and ROI assessment.
• Deep knowledge of customer insight, segmentation, and journey mapping.
• Experience collaborating across medical, operational, marketing, legal, and finance stakeholders.
• Understanding of industry trends, competitor landscapes, and regulatory considerations.
• Ability to influence senior stakeholders and deliver in fast-paced, complex environments.

Key Mars Leadership Competencies

• Customer Focus
• Strategic Agility & Analytical Thinking
• Commercial Acumen
• Collaboration & Influencing
• Results Orientation
• Innovation & Creativity
• Communication & Storytelling

Our offer:

• Join a purpose driven company, where we're striving to shape the future of veterinary care, together.
• An industry competitive salary and benefits package
• A stimulating work environment with good opportunities for personal development
• Freedom to take responsibility and the opportunity to influence
• Flexible working hours, hybrid working, international, digital work environment
• Learning and development opportunities
• The opportunity to cuddle our beloved 4-legged friends in our offices.
• We are always open for a conversation to discuss your individual needs

If this sounds like you:

Please contact Christina Scimeca , Group Corporate Recruiter, who is happy to tell you more about this opportunity and the recruitment process. Or apply by submitting your resume through the apply button below.

MVHE is an equal opportunity employer and welcomes applications from candidates with diverse backgrounds.

Internal Candidates/Associates: If you are interested in this position, please reach out to the Corporate Recruiter to understand the internal recruitment