Product (Tech) Owner

Provoke is a creative research laboratory and production house. We specialize in Research, Content Production, and Campaign Strategy, partnering with brands like FIFA, Nike, Jordan, Alpha Industries, Amazon Prime, and Snipes to transform creative ideas into reality.

Research is our foundation. Over the past five years, we've conducted cultural research in more than 20 European cities to decode the fabric and intricacies of Youth, Sports, Fashion and Music Culture. This deep understanding of nuances drives our strategic approach and keeps our work close to relevant insights.

Production is our second nature. From quick, social-first videos to comprehensive brand and product campaigns, we deliver work that is sharp, impactful, and grounded in practical expertise. We collaborate with talented professionals who excel at both concept and execution

At Provoke, our people are the driving force of our success. We value people that love execution and measurable results over empty promises. If you can talk the talk and walk the walk, you'll fit right in.

As Product Owner at Provoke, you are responsible for leading the development of all internal technologies we build, from early concept and UX design to prototyping, testing, and implementation. You own the full product process, ensuring that the tools we create are not only functional but also intuitive, scalable, and aligned with how end users think, work, and interact.

You turn ideas into working products. This involves designing intelligent user experiences, developing logical product structures, creating and refining prototypes, and collaborating closely with developers to bring them to life. You speak the language of both design and development, challenging assumptions, identifying technical possibilities and limitations, and providing feedback that improves execution at every step.

Your work lays the foundation for how we operate, create, and grow as an organization. Whether streamlining internal workflows, enabling new types of collaboration, or shaping tools that drive our future capabilities, you make sure the technology we build is purposeful, usable, and built to last.

• Build and lead the development of a scalable ecosystem of insight technologies - from internal platforms to client-facing tools.
• Own the vision, roadmap, and delivery of systems that translate intelligence into usable strategy, creative tooling, and audience understanding.
• Align platform features with business, creative, and research priorities - ensuring long-term value and product-market fit.
• Define product goals, prioritize development stages, and lead the cross-functional collaboration to build smart, usable, future-ready tools.
• Translate complex research needs into intuitive features that empower strategy, research, and creative teams.

• Design systems that structure and activate insight across workflows, connecting qualitative and quantitative inputs into usable knowledge.
• Develop scalable frameworks for knowledge mapping, modular taxonomy, and insight reusability across categories, cultures, and teams.
• Ensure platforms are future-proof, user-friendly, and aligned with real research behaviors and creative processes. from interviews, field notes, reports, and trend scans.
• Develop structured tagging systems, modular taxonomies, and metadata protocols that allow users to quickly search, filter, and reuse relevant insights across disciplines and markets.
• Ensure that these systems align with how research is actually conducted, accounting for different types of input (qualitative, observational, expert-based), and are built to scale across diverse cultural and thematic contexts.
  

• Integrate AI agents and models for clustering, synthesis, validation, and language processing.
• Collaborate with developers and research leads to integrate machine-assisted processes into insight workflows, without compromising nuance, humanity, or editorial control.
• Champion ethical, explainable, and creative uses of AI within research infrastructure.
  

• Collaborate with research, strategy, tech, and operations teams to ensure adoption and usability of tools across Provoke.
• Lead onboarding, documentation, and platform education so teams and clients feel confident using (and contributing to) the systems that we build.
• Facilitate feedback loops that allow tools to continuously improve based on real user experience.
  

• Translate platform usage and feedback into feature iterations and long-term product vision.
• Evolve tools continuously by identifying future-facing use cases, integrating new technologies, and aligning with Provoke's broader vision and priorities. Monitor platform usage, performance, and business impact to ensure tools remain relevant, effective, and strategically valuable.
• Stay on top of the latest developments in knowledge management, cultural research, and AI-enhanced insight workflows.
  

• 5+ years experience across product ownership, knowledge systems, or research operations - ideally in a cultural, creative, or strategic setting.
• Proven ability to oversee the development of digital research technologies - from defining product requirements and user needs to working with developers to ensure functionality, scalability, and long-term value.
• Familiarity with UX/UI, AI integration, metadata structures, and content systems.
• Strong communicator and translator between technical and non-technical teams.
• Naturally curious, systems-minded, and deeply collaborative.
• Comfortable building Tech used by both internal teams and external clients, from prototyping to launch and iteration.
• Experience balancing long-term product vision with hands-on execution across cross-functional teams.