Product Owner - Conversion

Location: London (Hybrid)
Type: Full-time

Join the Revolution in Car Finance

At Carmoola, we're changing the way people get on the road - making it faster, fairer, and entirely built around the customer. We've started with car finance, reimagining it from the ground up with a seamless, digital experience that puts drivers in control.

Since launch, we've raised over £540m from top-tier investors (including QED), helped over 22,000 customers get behind the wheel - and we're scaling fast.

To take things to the next level, we're looking for a sharp, commercially-minded Conversion Squad Owner to own performance and drive conversion across our end-to-end journey.

Your Mission

You'll lead the effort to improve conversion across our core customer journey - bringing clarity, focus and rigour to how we move customers from application through to funded loan.

You'll define the strategy and roadmap for conversion optimisation, leading a dedicated squad of engineers and a designer to deliver high-impact changes. You'll take a systematic approach to improving a complex, multi-step funnel - building a clear view of where and why customers fall away, designing and running rigorous experiments, and delivering changes that measurably increase conversion.

This is a high-impact role for someone who combines analytical depth with strong product judgement. You'll own the problem end-to-end - working hands on with your squad and closely with stakeholders to deliver results.

What You'll Be Doing

• Own conversion performance - Take full accountability for conversion across the car buying journey, setting clear targets, tracking performance at every stage of the funnel and driving improvements.
• Lead a cross functional squad - Lead a dedicated squad of engineers and a designer to prioritise the highest leverage opportunities and ship high quality improvements quickly and safely.
• Build and prioritise a clear experimentation roadmap - Identify opportunities, form hypotheses, and run A/B tests and multivariate experiments to improve funnel performance and customer outcomes.
• Build data led insight - Deeply understand user behaviour through quantitative analysis and qualitative research, using data to prioritise what to build next.
• Ship high impact features - Deliver new features, UX improvements and journey changes that materially improve completion rates, speed, and customer confidence.
• Apply AI and automation thoughtfully - Bring a strong point of view on agentic AI and how it can be used to personalise journeys, remove friction, and improve decision making at scale. Consider automation opportunities that help our internal Customer Support teams convert customers faster.
• Collaborate across Carmoola - Partner closely with Credit Risk, Customer Ops, Marketing, Compliance, CRM and Leadership to ensure conversion improvements align with commercial, credit and customer goals.

What You'll Bring

• Senior product ownership experience - 10+ years' experience in product or growth roles, with a clear track record of owning and materially improving a complex, multi step funnel with measurable impact on conversion.
• Conversion optimisation & experimentation expertise - A clear track record of materially improving conversion through structured experimentation. You've built and prioritised experimentation roadmaps, formed strong hypotheses, run rigorous tests, and translated results into sustained, measurable uplift.
• Strong analytical capability - Comfortable working directly with data, defining metrics, interpreting results, and using insight to drive decisions (you don't wait for others to do the analysis for you).
• AI native mindset - Practical experience building with, or meaningfully applying, agentic AI systems, and genuine curiosity about how this space can transform product experiences.
• Bias to action and ownership - You take responsibility, move fast, and see things through from idea to impact.
• Comfort with ambiguity - You're happy operating in a scaling environment where not everything is defined, and you and you bring structure where it's missing.
• Strong judgement - You know which problems are worth solving, which ideas to kill, and how to focus a team on the highest leverage work. You make thoughtful trade offs and prioritise what will have the greatest impact on conversion.
• Leadership and influence - Confidence leading a cross functional squad and influencing stakeholders across the business. You communicate clearly, navigate competing perspectives, and drive alignment around decisions that materially impact performance.
• Genuine excitement for Carmoola's mission and the chance to shape the future of how people get on the road.

Why Join Carmoola?

• Competitive salary: £100k £140k per annum, depending on experience
• Yearly performance based pay reviews
• Hybrid working: 3 days a week in our London office, in the heart of beautiful Primrose Hill
• ️ Holidays: 30 days + bank holidays, plus an extra day on your birthday
• 15 days a year to work from anywhere
• Private healthcare
• Pension: 5% employer matched contribution
• Join a mega talented and high performing team
• The chance to play a pivotal role inside a fast growing fintech during a meaningful stage of its journey.

If this sounds like your kind of challenge, let's talk.