Product Marketing Director

Zilch is a payment tech company on a mission to create the most empowering way to pay for anything, anywhere. Combining the best of debit, credit and savings, we give our customers the option to earn instant cashback or spread the cost of pricier purchases, completely interest free and with no late fees. Pretty great, right?

We started in 2018 with a small team and a big dream - to make credit accessible to all. Since then, we've achieved double unicorn status and taken on more than 5 million customers. There are some exciting projects coming up and we've got big growth plans.

Want to join us?

About the Role

We're searching for an exceptional Product Marketing Director to define, elevate and champion the cross-functional go-to-market strategy behind Zilch's most innovative product experiences. Reporting to our VP of Growth Marketing, you'll drive cross functional teams to deliver against product adoption, utilisation & retention KPIs, and relevant commercial outcomes. You'll lead the charge on high profile launches and continuous optimisation, shaping how millions of customers discover, understand and fall in love with our products.

Bringing together marketing, product, data, finance and risk stakeholders, you will drive Zilch's approach to customer segmentation, messaging, product positioning and incentivisation, resulting in a unified, compelling and highly intuitive customer experience that drives lifetime value & customer evangelism. We're looking for an industry defining individual who is equally happy defining top level strategy & leading cross functional teams, as well as being hands on in the detail, bringing together data driven rigour and customer first thinking.

If you're energised by the intersection of customer insight, growth, product strategy and commercial outcomes this is a rare opportunity to have a company wide footprint and shape the narrative of a category defining financial services brand.

Day to Day Responsibilities

• Own and articulate the product marketing vision and strategy that spans all product & marketing customer touchpoints.
• Develop the product value proposition architecture alongside product & marketing leadership, leveraging analytical and strategic skills to define positioning across the customer lifecycle.
• Continuously monitor and evaluate competitor launches and market shifts to understand opportunities and risk, distilling insights into actionable recommendations that shape long term product and commercial strategy.

Deliver Product & Commercial Outcomes

Drive cross functional teams to deliver against product adoption, utilisation & retention KPIs, and relevant commercial outcomes.

Use data to align cross functional teams to prioritise their collective efforts to maximise commercial value.

Go To Market Leadership

• Lead end to end GTM strategy and execution for new product features and experiences, collating input from respective functional leads (marketing, product & data stakeholders) to deliver high impact launches aligned to business priorities.
• Establish and manage strong cross functional teams around shared objectives, facilitating discussions to ensure launches are cohesive, high impact, customer centric.
• Oversee continuous optimisation initiatives to drive measurable improvements in adoption, usage frequency and retention across both new and established products, that drive improved commercial outcomes.
• Translate performance signals and complex data into clear commercial insights and recommendations that inform strategic decision making.
• Implement scalable, repeatable GTM and optimisation frameworks that accelerate speed to impact, improve execution quality, and enable sustained performance across future launches.
• Develop a deep, expert level understanding of customer motivations, behaviours, friction points and unmet needs, combining both quantitative and qualitative insights to inform customer segmentation strategy through the entire lifecycle, and serve as the foundation for the business' product marketing strategy.
• Ensure insights directly shape product relevance, value propositions and messaging, driving decisions that align with broader business and strategic objectives.

Unified Customer Messaging Hierarchy & Journey

• Working with Marketing & Product leadership, build a data led approach to optimise the messaging hierarchy for priority customer segments, to communicate the right message, at the right time, in the right location, to the right customer, that maximises commercial outcomes.
• Ensure customer journeys are unified across all marketing & product touch points for a seamless customer experience.

Cross Functional Leadership

Act as the strategic glue between product, marketing and commercial teams, ensuring alignment and championing a customer led mindset. Build and maintain trusted cross functional partnerships, aligning diverse teams around shared objectives to drive cohesion, collaboration, and business impact.

• Collaborate with marketing, product, design, engineering, data, finance, sales and risk, to align objectives and initiatives which deliver customer and merchant outcomes that drive business growth.

What we're Looking for

• Proven experience in product marketing within complex, consumer facing businesses, ideally with multi feature or multi product environments.
• Deep expertise in data driven customer segmentation, product positioning, messaging and incentivisation strategies, applied to inform product and commercial decision making.
• A proactive, inquisitive and commercially savvy problem solver, using data driven insights to guide strategic decisions in ambiguous situations.
• Exceptional communication skills to simplify complex or highly technical topics and influence senior stakeholders.
• High proficiency with analytical and productivity tools including Microsoft Office and Looker Studio (with hands on Looker Explore experience), using data to inform strategic recommendations and measure outcomes.
• Demonstrated leadership ability - experienced in coaching, inspiring and elevating cross functional teams.
• Desirable: Experience in consumer financial services; SQL to dive beyond Looker Explore to analyse complex datasets and inform strategic insights.

Benefits Compensation & Savings

• Income Protection.
• Permanent employees enjoy access to our Share Options Scheme.
• 5% back on in app purchases.
• £200 for WFH setup.

Private Medical Insurance

• GP consultations (video, telephone or face to face).
• Prescribed medication.
• In patient, day patient and out patient care.
• Mental health support.
• Physiotherapy.
• Advanced cancer cover.
• Employee Assistance Programme including unlimited mental health sessions, 24/7 remote GP & physiotherapy and a 24/7 helpline for emotional & practical support.

Savings & Discounts

Savings & discounts on everyday shopping.

Well being Consultations

1:1 personalised well being consultations.

Family Friendly Policies

• Enhanced maternity pay.
• Enhanced paternity pay.
• Enhanced adoption pay.
• Enhanced shared parental leave.

Learning & Development

• Professional Qualifications.
• Professional Memberships.
• Learning Suite for e courses.
• Internal Training Programmes.
• FCA & Regulatory training.

Working Arrangements

• Hybrid Working.
• Casual dress code.
• Workplace socials.

Apply for this Job

Resume attach cover letter. Do you require a Visa Sponsorship? Do you live within commutable distance from our London Victoria office? Are you able to come to the office 3 days a week? (Monday, Wednesday and Thursday subject to change) Can you briefly share how your skills and experience align with the job requirements?

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