Product Marketing Director - Growth & GTM Leader

Zilch is a payment tech company on a mission to create the most empowering way to pay for anything, anywhere. Combining the best of debit, credit and savings, we give our customers the option to earn instant cashback or spread the cost of pricier purchases, completely interest free and with no late fees. Pretty great, right?

We started in 2018 with a small team and a big dream - to make credit accessible to all. Since then, we've achieved double unicorn status and taken on more than 5 million customers. There are some exciting projects coming up and we've got big growth plans.

Want to join us?

About the Role

We're searching for an exceptionalProduct Marketing Directorto define, elevate and champion thecross-functionalgo-to-marketstrategy behind Zilch's most innovative product experiences. Reporting to our VP of Growth Marketing,you'lldrive cross functional teams to deliver against product adoption, utilisation & retention KPIs, and relevant commercial outcomes.You'lllead the chargeonhigh-profile launchesandcontinuous optimisation,shaping how millions of customers discover,understandand fall in love with our products.

Bringingtogethermarketing, product, data,financeand risk stakeholders, you willdrive Zilch's approach tocustomer segmentation, messaging, product positioning and incentivisation,resulting ina unified,compellingand highly intuitive customer experiencethat drives lifetime value & customer evangelism.We'relooking for an industry-defining individual who is equally happy defining top-levelstrategy& leading cross functional teams, as well as being hands-on in the detail, bringing togetherdata-drivenrigour and customer-first thinking.

Ifyou'reenergised by the intersection of customer insight, growth, productstrategyand commercial outcomes-this is a rare opportunity to have a company-wide footprint and shape the narrative of a category-defining financial services brand.

Day to Day Responsibilities.

Own and articulate the product marketing vision and strategythat spans all product & marketing customertouchpoints,inspiringcross-functional teams around a clear, compelling narrative

Develop the product value proposition architecture alongside product& marketingleadership,leveraginganalytical and strategic skills to define positioning across the customer lifecycle

Continuously monitor and evaluate competitor launches and market shifts to understand opportunities and risk, distilling insights into actionable recommendations that shape long-term product and commercial strategy

DeliverProduct &Commercial Outcomes

Drive cross functional teams to deliver against product adoption, utilisation & retention KPIs, and relevant commercial outcomes

Use data to align cross functional teams to prioritise their collective efforts to maximise commercial value

Go-To-Market Leadership

Lead end-to-end GTM strategy and execution for new product features and experiences,collating input from respective functional leads(marketing, product & data stakeholders)to deliver high-impact launches aligned to business priorities

Establish and manage strong cross-functional teams around shared objectives, facilitating discussions to ensure launches are cohesive, high-impact, customer-centric

Oversee continuous optimisation initiatives to drive measurable improvements in adoption, usagefrequencyand retention across both new and established products,that drive improved commercial outcomes

Translate performance signals and complex data into clear commercial insights and recommendations that inform strategic decision-making

Implementscalable, repeatable GTM and optimisation frameworks that accelerate speed-to-impact,improveexecutionquality,and enable sustained performance across future launches

Develop a deep, expert-level understanding ofcustomersmotivations, behaviours, frictionpointsand unmet needs,combining both quantitative and qualitative insightsto informcustomer segmentation strategythroughoutthe entire lifecycle, and serves as the foundation for the business' product marketing strategy

Ensure insights directly shape product relevance, valuepropositionsand messaging, driving decisions that align with broader business and strategicobjectives.

Unified CustomerMessaging Hierarchy & Journey

Working with Marketing & Product leadership, build a data-led approach tooptimise the messaging hierarchy forpriority customer segments, tocommunicate therightmessage, at the right time,in the right location,to the right customer, that maximises commercial outcomes

Ensurecustomerjourneysareunified acrossallmarketing & product touch points for a seamless customer experience

Cross-Functional Leadership

Act as the strategic glue between product, marketing and commercial teams, ensuring alignment and championing a customer-led mindset. Build and maintain trusted cross-functional partnerships, aligning diverse teams around shared objectives to drive cohesion, collaboration, and business impact

Collaborate withmarketing,product, design, engineering, data, finance,salesand risk, to alignobjectivesand initiatives which deliver customer and merchant outcomes that drive business growth

What we're Looking for

Proven experience in product marketing within complex, consumer-facing businesses, ideally with multi-feature or multi-product environments

Deepexpertiseindata-drivencustomer segmentation, product positioning, messaging and incentivisation strategies, applied to inform product and commercial decision-making

A proactive, inquisitive andcommercially-savvyproblem solver,using data-driven insights to guide strategic decisions in ambiguous situations

Exceptional communication skillsto simplify complex or highly technical topics and influence senior stakeholders

Highproficiencywith analytical and productivity tools including Microsoft Office and Looker Studio (with hands-on Looker Explore experience),using data to inform strategic recommendations and measure outcomes

Demonstrated leadership ability-experienced in coaching, inspiring and elevating cross-functional teams

Desirable: Experience in consumer financial services; SQL to dive beyond Looker Exploreto analyse complex datasets and inform strategicinsights

Benefits.
Compensation & Savings:

Income Protection.

Permanent employees enjoy access to our Share Options Scheme.

5% back on in-app purchases.

£200 for WFH Setup.

Private Medical Insurance including;

GP consultations (video, telephone or face-to-face).

Prescribed medication.

In-patient, day-patient and out-patient care.

Mental health support.

Physiotherapy.

Advanced cancer cover.

Employee Assistance Programme including:

Unlimited mental health sessions.

24/7 remote GP & physiotherapy.

24/7 helpline for emotional & practical support.

Savings & discounts on everyday shopping.

1:1 personalised well-being consultations.

Family Friendly Policies:

Enhanced maternity pay.

Enhanced paternity pay.

Enhanced adoption pay.

Enhanced shared parental leave.

Learning & Development:

Professional Qualifications.

Professional Memberships.

Learning Suite for e-courses.

Internal Training Programmes.

FCA & Regulatory training.

Hybrid Working

Casual dress code.

Workplace socials.

Apply for this Job Resume Attach Cover Letter Attach Do you require a Visa Sponsorship? Do you live within commutable distance from our London Victoria office? Are you able to come to the office 3 days a week? (Monday, Wednesday and Thursday subject to change) Can you briefly share how your skills and experience align with the job requirements

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