PPC Specialist

Overview

New role with a fantastic consumer products business. An opportunity to lead on PPC strategy across the organisation.

About Our Client

The company is a well-established organisation within the Consumer Goods industry. As a medium-sized business, they are known for their innovative approach and commitment to delivering high-quality products and services.

Job Description

• Develop and execute Paid Search (Google/Bing Ads), Performance Max, Display, Video, Retail Media, and Amazon Advertising campaigns
• Develop and implement multi-media attribution models
• Monitor and optimise campaign performance to maximise ROI.
• Conduct keyword research and analysis to identify opportunities for improvement.
• Generate performance reports and provide insights to stakeholders.
• Collaborate with the wider digital team to align PPC strategies with overall marketing objectives.
• Stay updated on industry trends and platform updates to ensure best practices are implemented.
• Manage budgets effectively to ensure cost efficiency in paid campaigns.
• Analyse competitor activity to identify areas for strategic advantage.

The Successful Applicant

A successful PPC Specialist should have:

• Proven experience in managing PPC campaigns.
• Hands-on experience with Amazon Advertising platforms, including campaign setup, optimisation, and reporting.
• Familiarity with tools such as Google Attribution, Amazon Ads Console, Adobe Analytics, or third-party MMM (Marketing Mix Modelling) platforms.
• Strong analytical skills to interpret data and drive actionable insights.
• Proficiency in using PPC platforms such as Google Ads and Bing Ads.
• Knowledge of tracking tools and performance measurement metrics.
• Ability to manage multiple campaigns and prioritise tasks effectively.

What's on Offer

PPC Specialist Offer:

• Competitive salary up to £45,000
• Hybrid working.
• Permanent opportunity within a well-regarded organisation in Bromborough.
• Chance to work in the dynamic digital department of a manufacturing business.
• Opportunities for professional growth and development.