PPC (Pay-Per-Click) Specialist

My client, a forward-thinking SME in the marketing sector, is looking for a detail-oriented PPC Specialist to join their team in London. The successful candidate will be responsible for managing and optimising PPC campaigns across various platforms to drive traffic and conversions. This role involves working closely with the marketing team to ensure PPC campaigns align with overall business goals and deliver measurable results.

Key Responsibilities:

• Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, and other search platforms.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Provide creative copy suggestions and graphical ad templates.
• Manage the creation of large keyword lists.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

Skills:

• Proven experience in managing PPC campaigns across Google, Yahoo, and Bing.
• Strong analytical skills and experience generating SEM reports.
• Familiarity with A/B and multivariate experiments.
• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, LinkedIn, Twitter, etc.), and content distribution and placement networks like Outbrain and Taboola.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.

Salary: £35,000 - £50,000 per annum

Job Type: Full-time, Hybrid (3 days in office, 2 days from home)