Performance Marketing Manager

We're building the future of home renovation.

We believe that renovation doesn't need to be complicated and there's a better way. Since 2022, Beams has been on a mission to deliver a simpler and greener renovation experience for homeowners and contractors facilitated through a tech first platform. More transparency, more efficiency and more trust between all involved.

Success at Beams comes from our people and our culture. Internally, we have a strong bias for action, we believe in making the complex simple and we never settle for the status quo. We're fueled by positive energy, fostering a culture of openness and doing the right thing. Both for people and the planet.

About the role

As our first in house Performance Marketing Manager, you will play a critical role in driving our growth by generating high-quality leads that fuel our sales pipeline. Your expertise in data-driven marketing and campaign optimization will directly impact the success of our mission.

This role will sit in our 4-person marketing team, reporting to our Head of Growth. Work alongside industry experts with a proven record of driving exceptional business growth, helping you thrive in a dynamic, skilled team.

What you'll be doing

1. Develop and execute performance marketing strategies across Google Ads, Meta Ads, and Display Networks, ensuring cost-effective lead generation.
2. Optimise media spend to drive maximum ROI, aligning with overall marketing objectives.
3. Analyse and report on campaign performance, translating data into actionable insights and strategic recommendations for the business.
4. Leverage A/B testing, audience segmentation, and retargeting to enhance campaign performance and improve conversion rates.
5. Stay ahead of industry trends, platform updates, and competitor strategies to ensure continuous innovation and effectiveness.
6. Collaborate with the product and sales teams on initiatives to improve lead quality and conversion rates.
7. Identify, test, and scale new marketing channels to expand reach and improve efficiency.

What you'll need

1. Proven experience in Google Ads and Meta Ads, with a track record of driving growth through paid media campaigns.
2. Hands-on expertise in performance marketing strategies, with an understanding of audience targeting, bidding strategies, and ad creatives.
3. Experience with marketing analytics tools such as Google Analytics, Google Tag Manager, HubSpot CRM, or similar platforms.
4. Familiarity with additional channels such as Pinterest Ads, LinkedIn Ads, or other emerging platforms is a plus.

Desirable things we like

1. A data enthusiast who enjoys analysing metrics and turning insights into action.
2. A self-starter, comfortable taking ownership of performance metrics and driving growth initiatives independently.
3. A problem solver with a test-and-learn mindset, always looking for ways to improve.

Package and Benefits

1. Competitive salary and share options giving you a stake in the company's success.
2. 25 days annual leave plus bank holidays.
3. Opportunities for professional growth and skill development within a fast-paced and collaborative environment.
4. Budget for learning & development to support your growth.
5. Hybrid working: This is a full-time position with a flexible balance of days at our London office and home days.

At Beams, we're committed to fostering a diverse and inclusive workplace where everyone is treated with respect and dignity. We believe diversity of thought, background, and experience drives innovation and success. We're dedicated to building a team that represents a variety of perspectives and experiences, and we actively encourage applications from underrepresented groups. We're an equal opportunities employer, all applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other characteristic protected by law.

If you're passionate about making renovation simpler and greener and share our commitment to making a positive impact, we encourage you to apply for a role with us, even if you're not sure you're a perfect match. We look forward to hearing from you and discussing how you can contribute to our team.