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Partner Marketing Advisor
Posted 8 days 18 hours ago by One Identity, LLC
One Identity is an award winning security software provider offering a broad selection of solutions that solve some of the most common and challenging IT security problems. Part of the One Identity Software group, One Identity solutions eliminate the complexities and time consuming processes often required to govern identities, manage privileged accounts, and control access. Our solutions enhance business agility while addressing IAM challenges within on premises, cloud, and hybrid environments. The combined entity delivers a complete portfolio of market leading Identity Access Management, Privileged Access Management, and Identity Governance solutions. Now, customers can achieve identity centric security with trusted, proven technology in each major category.
We're looking for a Partner Marketing Coordinator to develop and execute co marketing programs with our strategic partners. You'll sit at the intersection of marketing, business development, and partner success - driving joint campaigns that accelerate pipeline and revenue for both sides of the partnership.
Responsibilities- Work with partners to plan and launch co branded campaigns, including webinars, events, content, email, and digital programs.
- Build and manage a partner marketing calendar, aligning activities with key business priorities and product launches.
- Develop joint value propositions and messaging frameworks tailored to each partner's audience and strengths.
- Create and distribute co branded assets such as case studies, solution briefs, blog posts, and social content.
- Track campaign performance, report on ROI, and use data to optimize future programs. Manage the partner marketing budget and ensure efficient allocation of MDF (Market Development Funds) where applicable.
- Coordinate with internal teams (demand generation, product marketing, sales, design) to ensure partner initiatives are integrated into broader go to market plans. Support partner enablement by creating toolkits, playbooks, and resources that help partners market effectively.
- Represent the company at partner events, conferences, and co hosted programs. Identify opportunities to deepen existing partnerships and explore new co marketing relationships.
- 3-6 years of experience in partner marketing, channel marketing, alliance marketing, or a related B2B marketing role.
- Proven track record of planning and executing multi channel co marketing campaigns. Strong project management skills with the ability to juggle multiple partners and programs simultaneously.
- Excellent written and verbal communication - you can craft compelling messaging and present to both internal and external stakeholders.
- Experience working with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
- Comfort with data - you know how to measure what matters and tell the story behind the numbers.
- A collaborative mindset and the ability to build strong relationships across teams and with external partners. Familiarity with MDF programs and partner portal management is a plus.
Great to have: Experience in SaaS or technology partnerships. Background in field marketing or event management. Exposure to partner ecosystems like AWS, Salesforce, Google, or similar platforms. Experience with ABM (Account Based Marketing) strategies in a partner context.
One Identity is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: One Identity is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at One Identity are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. One Identity will not tolerate discrimination or harassment based on any of these characteristics. One Identity encourages applicants of all ages.
One Identity, LLC
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