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Paid Social Account Executive London, England
Posted 11 days 6 hours ago by Group M Worldwide Inc.
Permanent
Not Specified
Other
London, United Kingdom
Job Description
About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact We are theEssenceMediacomWorldwidePaid Socialteam, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix ofblue-chipclients for both direct and brand led initiatives including but not limited to: The Coca Cola Company,EY,Dell,adidas &Bayer. We are looking for a driven and enthusiasticindividualto joinEssenceMediacomWorldwide as aPaid SocialExecutive. T his is an opportunity to quickly learn the processes andbest practices for the creation, technical set up and execution of Paid Socialcampaigns The successful candidate will be able to develop their career withEssenceMediacomas they will be enabled to continually improve and expand on theirpaid socialskills, with growth opportunities both upwards and sideways. The candidate will alsohave the opportunity towork across a diverse client base and help to shape and inform client strategy. Accountabilities include: 
- Workingwith theSenior ExecutiveorAccountManager to identify new opportunities for campaigns.
- Assistingin the creation of monthly client reviews - providing insights on campaign performance.
- Demonstratingconfidence and clarity in communicating with the team,clientsand media owners
- Developingknowledge and understanding of otherEssenceMediacomdepartments/services
- Maintainingstrong working relationships with other relevantEssenceMediacomdepartments
- Identify new initiatives and opportunities on client accounts, for example, the testing of new platforms or new technologies for campaign improvements
- Improve knowledge of client business to ensure greater appreciation of delivery in the overall mix
- Keep abreast of any developments in the Paid Social market
- Gain and develop experience in other media, such as wider biddable media
- Foster relationships with Facebook third-party technology partners
- Foster relationships with media owners including Facebook, Instagram, Twitter, and LinkedIn
- Learn the basics of client account servicing and best practices in managing results to meet client KPIs
- Take commercial responsibility for campaign budgetary management including bookings and billing
- Be responsible for requesting and chasing PO's.
- Organise budget caps to ensure agreed budgets are not exceeded.
- Ensure all media spends are entered onto booking systems in a timely fashion.
- Be responsible for the technical set up of Paid Social campaigns with tracking systems as required
- Be responsible for implementing campaigns into Paid Social providers and/ or technology interfaces for buying
- Take ownership of small account/campaign to demonstrate an understanding of how a Paid Social account/campaign evolves over time.
- Be responsible for accurate daily,weeklyand monthly reporting and commentary.
- Enact under the direction of your managers thedelivery ,optimisation and reporting of Direct Response and Brand social media advertising campaigns across Facebook, Twitter
- The appropriate use of tools to drive accountability, operationalefficienciesand actionable business insights; with the scoping of costs and agreed client outputs.
- Act responsibly and professionallyat all times, representing the team, department and company.
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
- Have a basic understanding of the role of Paid Social in the digital mix
- Basic understanding of digital and digital media
- Highly organised and analytical
- Team player & winning can-do attitude
- Confident presenter
- Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint.
- Be administratively competent
- Strong attention to detail
- Effective and efficient working style
- Technical yet service industry suited with the potential to develop into client leadership and staff management roles
- Able to communicate effectively with stakeholders
Group M Worldwide Inc.
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