Paid Media Manager

Job Title: Paid Media Manager
Location: London (Hybrid)
Contract: Until End of 2025

The Mission

Help make our client famous and loved by running an integrated paid media engine that connects brand building (OOH/DOOH, partnerships, premium publishers) with performance. You'll own the upper/mid-funnel plan, orchestrate cultural partnerships, and work hand-in-hand with the media agency so the awareness you create is captured in the lower funnel.

What You'll Do

• Plan and run full-funnel paid media for the client in the UK, with a focus on OOH/DOOH, digital video/CTV, audio, social, and publisher partnerships that build salience and brand equity.
• Partnerships & Publishers: Brief, negotiate, and manage premium publisher/content partnerships (eg, music, sport, lifestyle) that mirror offline activations. Ensure assets are platform-native and rights/usage are secured.
• OOH Leadership: Own the brief and media plan for OOH/DOOH (geo, formats, flighting, creative rotations), aligning to cultural and retail moments. Integrate with digital for pre/during/post amplification.
• Agency Management: Steer the media agency to clear, measurable plans. Set testing roadmaps, approve media buys, ensure healthy pacing, and uphold brand safety and compliance.
• Performance Handoff: Partner closely with the PPC Manager to sequence campaigns, audiences, and timing so paid search and retargeting harvest the demand created up-funnel.
• Measurement & Learning: Define KPIs for each layer (brand lift, reach/quality, attention, CTR/VTR, CVR proxies), run tests, and translate results into clear next steps.
• Budget Ownership: Build quarterly and annual plans, forecasts, and re-forecasts. Maintain accurate tracking of spend, phasing, and efficiency using Excel and internal tools.
• Creative & Content Orchestration: Brief platform-native assets (short-form, stories, CTV cut-downs, OOH adaptations). Ensure a cohesive story flow from pre during post around tentpole moments.
• Compliance & Governance: Collaborate with Legal and Corporate Affairs teams on partner content, talent usage, brand safety, and data/privacy guidelines.

What Success Looks Like

• A coherent, connected plan where OOH/DOOH, publishers, and paid social build salience and brand affinity-while PPC/retargeting efficiently converts.
• A visible test-and-learn cadence that improves creative, channels, and audience targeting on a quarterly basis.
• Clear, executive-ready reporting that translates data into decisions and informs the next quarter's plan and budget phasing.

You'll Bring

• 5-7+ years in paid media planning/buying, with proven experience in OOH/DOOH and brand-building, plus hands-on orchestration of publisher/content partnerships.
• Strong grasp of digital video/CTV, audio, and paid social. Confident briefing creators/publishers and advocating for platform-native formats.
• A cross-funnel mindset: you can design upper/mid-funnel plans that drive lower-funnel performance, working closely with a PPC lead and media agency.
• Data fluency: advanced Excel (budgeting, pacing, scenarios), comfortable with dashboards (eg, Looker, Tableau, Datorama), GA4/CM360 basics, and experience with brand-lift/attention studies.
• Strong presentation skills: you can distill complex data into clear, strategic recommendations for senior stakeholders.

Nice to have: Experience with CTV buying, brand-lift vendors, attention metrics, MMM/MTA inputs, and internal finance tools (eg, PO/GR workflows).

How We Work (Tooling & Partners)

• You'll collaborate with the media agency, Brand, Social/Content, E-com/CRM, Legal/Corporate Affairs, and Analytics teams.
• Typical stack includes: ad Servers & verification tools (eg, CM360, DV/IAS), analytics platforms (GA4, BI), social/video platforms, OOH/DOOH planning tools, and standard office software.

Why Work With Our Client

Join the team behind one of the UK's fastest-growing nicotine pouch brands. You'll shape high-impact, culturally relevant media and link it directly to measurable outcomes-with the freedom to experiment, learn, and scale what works.

The client is an equal-opportunity employer. Candidates must be 18+ and comfortable working in a highly regulated category.