Paid Media Digital Marketing Specialist

Are you a paid media expert with a flair for delivering high-performing campaigns across multiple platforms? We're recruiting on behalf of a successful digital marketing agency based just outside Ipswich, who are looking for a skilled Paid Media Specialist to join their growing team. This is a brilliant opportunity to take the lead on paid strategy across a varied client portfolio, working in a dynamic agency environment where data, creativity, and results go hand in hand.The Role As Paid Media Marketing Specialist, you'll be responsible for planning, executing, and optimising paid campaigns across a range of digital channels. From Google Ads to social media advertising, you'll manage budgets, drive performance, and deliver measurable ROI for clients across a range of sectors.Key Responsibilities

• Planning and managing paid media campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms
• Conducting audience research, keyword planning, and competitor analysis to inform campaign strategy
• Writing compelling ad copy and working with creative teams to develop high-converting assets
• Managing and optimising campaign budgets to maximise return on ad spend (ROAS)
• Monitoring performance through platforms and tools such as Google Analytics, Google Ads Manager, and Meta Business Suite
• Producing clear, insightful performance reports and presenting findings to clients
• Keeping up to date with platform updates, new ad formats, and industry best practices
• Collaborating with SEO, content, and web teams to deliver integrated digital campaigns

What We're Looking For

• Proven experience managing paid media campaigns, ideally within a digital marketing agency
• Strong hands-on knowledge of Google Ads (Search, Display, Shopping, and/or Performance Max) and paid social platforms
• Experience managing significant media budgets with a focus on performance and efficiency
• Proficiency with tracking, attribution, and analytics tools including Google Analytics and Google Tag Manager
• A data-driven mindset with the ability to analyse results and make informed optimisation decisions
• Excellent communication and presentation skills, with confidence engaging clients directly
• Relevant certifications such as Google Ads or Meta Blueprint are advantageous
• Must be commutable to the Ipswich area

What's On Offer

• Salary up to £37,000 depending on experience
• A collaborative, ambitious agency culture with a genuine team spirit
• Real opportunity for career development and progression
• The chance to work across a diverse and exciting client portfolio

If you're a Paid Media Specialist looking for your next agency role and you're based within commutable distance of Ipswich, we want to hear from you. Apply now with your up-to-date CV and one of our consultants will be in touch.