Paid Media Buyer

The company is a growth partner for B2B event services companies in the UK and United States. They are building a specialized agency that combines paid advertising, SEO, content, marketing automation, and AI. They are looking for a proactive, strategic Paid Media Buyer who doesn't just manage campaigns-they find opportunities, solve problems, and drive client growth.

This role involves managing Google Ads (Search, Performance Max, Demand Gen), Meta Ads, and LinkedIn Ads for B2B event services clients. This is not a "butt on a seat" role; the focus is on delivering performance while identifying and facilitating scaling opportunities.

Key Responsibilities:

• Campaign Management: Execute and optimize paid advertising campaigns across Google Ads, Meta, and LinkedIn.
• Strategic Growth: Proactively identify monthly scaling opportunities for client ad spend that align with business goals.
• Data-Driven Recommendations: Prepare presentation-ready data and analysis to support the case for scaling client ad accounts.
• Funnel & Conversion Excellence: Work on funnel pages, lead magnets, and conversion optimization initiatives , while managing robust conversion tracking and attribution systems.+1
• AI Integration: Leverage AI tools for campaign planning, creative development, strategic analysis, forecasting, and presentation creation.
• Upsell Facilitation: Present scaling opportunities to the leadership team with supporting data and assist with client-facing presentations.
• Continuous Improvement: Stay current with platform updates, industry trends, and emerging paid advertising strategies.

The ideal candidate is a proactive problem-solver who takes initiative and owns outcomes.

Essential Skills & Experience:

• Hands-on Experience: Proven experience managing Google Ads, including Search, Performance Max, and Demand Gen campaigns.
• Platform Expertise: Demonstrated expertise with Meta Ads and LinkedIn Ads platforms.
• Technical Knowledge: Strong understanding of conversion tracking, attribution modeling, and analytics.
• AI Proficiency: Proficiency in using AI tools to enhance campaign planning and strategic analysis.
• Data Analysis: Excellent skills in translating metrics into actionable recommendations and creating business cases for budget scaling.

Essential Qualities:

• Highly Organized: Ability to manage multiple client accounts with precision and attention to detail.
• Growth-Minded: Hungry for knowledge and committed to continuous improvement.
• Excellence-Oriented: Takes pride in delivering exceptional work and outstanding customer service.

• Competitive Pay: A competitive base salary.
• Performance Incentives: Incentives for successfully facilitated client upsells and budget increases.
• Scaling Bonuses: Bonuses tied specifically to scaling opportunities that convert to increased client ad spend.
• Professional Growth: Investment in professional development and training.
• Work Environment: Remote flexibility with a collaborative team environment.
• Impact: The opportunity to make a real impact on client growth within a high-value niche.+1