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Paid Media Buyer
Posted 8 hours 20 minutes ago by Go Carpathian
We're hiring a UGC Manager for one of our clients
Are you an expert at creating high-impact paid media campaigns and passionate about optimizing performance through data? One of our clients - a leading performance marketing agency - is seeking a Paid Media Buyer who's not only proficient in Meta (Facebook/Instagram) and Google Ads, but also excels at data analysis, forecasting, and campaign pacing.
This is an exciting opportunity for someone who's hungry, results-driven, and ready to make an immediate impact by scaling direct-response campaigns through strategic data use.
Position Overview:
We're on the lookout for a Paid Media Buyer with proven expertise in direct-response growth marketing. This fully remote role involves executing campaigns across Meta, Google Ads, and potentially other channels. The ideal candidate is deeply analytical, process-oriented, and able to optimize campaigns to deliver measurable performance at scale.
Key Responsibilities:
Campaign Strategy & Execution: Lead the planning, execution, and optimization of paid media campaigns across Meta and Google Ads, focusing on ROI and performance KPIs.
Data-Driven Optimization: Monitor performance daily, spot anomalies or pacing issues, and iterate quickly to drive growth.
Pacing & Forecasting: Use historical data and tools to project outcomes, allocate budgets, and ensure optimal pacing.
Creative Collaboration: Work closely with creative teams to ensure ad assets are aligned with platform best practices and campaign goals.
Budget Management & Reporting: Track campaign spend, manage pacing, and prepare performance reports with actionable insights.
Communication: Deliver reports and updates to stakeholders using Google Slides and other tools.
Trend Monitoring & Innovation: Stay up to date on platform changes and digital trends to implement innovative media buying strategies.
Technical Skills: Able to implement Meta Conversion APIs, configure Tags and Pixels through GTM, and set up Mobile Measurement Partners (MMPs).
Team Collaboration & Mentorship: Support teammates, share best practices, and help elevate performance across the team.
What You Bring
Paid Media Expertise:
- Deep experience managing Meta and Google Ads campaigns with budgets of at least $50K/month.
- Familiarity with additional platforms (TikTok, Bing, Amazon) is a plus.
Data Analysis Mastery:
- Skilled with GA4, Triple Whale, NorthBeam, Looker Studio (or similar tools) for insight generation and visualization.
- Comfortable digging into data and identifying actionable performance trends.
Pacing & Forecasting Skills:
- Strong capabilities in campaign pacing and forecasting to ensure delivery and efficiency.
Financial Acumen:
- Confident working with KPIs, conversion metrics, and performance benchmarks.
Creative Collaboration:
- Able to work hand-in-hand with creative teams to iterate and test performance-driven ad concepts.
Reporting & Communication:
- Clear and concise communicator who can translate data into insights for internal teams or clients.
Driven Mindset:
- Hungry to learn, improve, and win-always thinking about how to grow and optimize.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- At least 3-5 years of experience in digital marketing and paid media, with a focus on direct-response strategies and data-driven performance optimization.
- Proven ability to manage large budgets and optimize paid media campaigns on platforms like Meta and Google Ads.
- Exceptional analytical skills and experience with performance metrics, ROI analysis, and forecasting.
- Strong communication and project management abilities.
- Leadership experience is a plus.
- Willing to work within US time zone
Why Join
Be part of a fast-paced, fully remote team working with some of the most exciting eCommerce and DTC brands.
Enjoy autonomy, flexibility, and a strong performance-focused culture.
Make a measurable impact on campaigns while collaborating with top talent in creative, media buying, and strategy.
Access ongoing learning, mentorship, and growth opportunities.
Competitive compensation, bonuses, and long-term potential based on results.
Ready to transform paid media at scale?
If you're a data-driven, proactive media buyer ready to own results and accelerate growth, we'd love to hear from you. Apply now and take your performance marketing career to the next level.
Go Carpathian
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