Paid Media Analyst

Who are we?

A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.

Our universe is made up of award-winning business arms Brave Bison, Engage and SocialChain. And we're underpinned by our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.

We're a global collective who live and breathe digital, working with some of the boldest brands and sports rights holders in the world to capitalise on the complexity that defines the modern marketing landscape.

Our mission

New platforms, new behaviours, new audiences, new trends, new technologies, new regulations-our clients' worlds get more complex daily. Their agency partnerships shouldn't. It's our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.

That's why we make it our mission to capitalise on complexity for our clients-by crafting dynamic digital solutions that outpace tomorrow's challenges.

Our values

We're a proudly diverse business comprised of deep specialists across social media, digital marketing and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values:

• Bold Curiosity.
  We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients' worlds and are always hungry to learn more about them, our specialisms and each other.

• Connected Clarity.
  We are focused in our collaboration - joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.

• Positive Encouragement.
  We want to make working with us the best part of someone's day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs.

• Constant Impact.
  We believe in outcomes over outputs.We're goal orientated, results driven and data-led.We show up with passion every day. And we're always honing our craft.

About Brave Bison Performance

With over 20 years experience growing our clients' businesses through digital media, we help brands leverage the right data, right partners and right tech to capitalise on complexity and supercharge their online growth.

By going deep into our clients' world, investing their budget where it will work the hardest and ensuring that we only win when they win, we stand for braver digital in a world of opportunity.

Job purpose

Create, optimise, and manage the development of paid media accounts (Paid Search, Shopping and Paid Social) delivering against performance, return on investment, and revenue targets. Supporting a Paid Media Manager (PMM) or Paid Media Performance Director (PMPD) in the development of Paid Media Executives, working with Client Services to drive the strategy and activation across retail accounts.

Role & responsibility

From a Strategy and Creation perspective, you will:

• Create and set up new paid media campaigns for clients (mostly on Google Ads and Meta).

• Support the PMM/PMPD in the development of the paid media strategy

• Research and analyse new market trends and seasonality fluctuations and apply learnings to the campaign(s)

• Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes

• Keyword & audience research: Think laterally and creatively to produce keywords and identify relevant audiences for campaigns

• Work alongside the Audience & Data Insights Team and use our social listening tools to identify and build an understanding of our clients/prospects target audiences and trends.

• Ad creation: Create compelling ads for clients considering tone and brand

• Analyse and use conversion tracking data to further optimise and develop campaigns

• Prepare analysis for client monthly and quarterly review meetings

From an Optimisation and Development perspective, you will:

• Ensure basic optimisation practices, i.e. Search Query Reports (SQR's), audience
  / placement targeting, and Budget Health Checks are being carried out

• A/B Testing: Test ad copy/ formats, match types and landing pages, audiences, placements, analyse results and recommend campaign changes and updates

• Ensure day-to-day operations are aligned with campaign strategies and commercial goals

• Ensure work is prioritised and implemented based on agreed deadlines

From a Client Interaction perspective, you will:

• Contribute to client weekly calls including updating WIP's/Roadmaps or client logs

• Attend client monthly and quarterly review meetings with Account Managers, supporting presentation with some detailed analysis on performance and/or testing

• Respond to client requests/emails when applicable to your deliverables and priorities

From a Training & Mentoring perspective, you will:

• Be on hand to answer questions and offer support to the Paid Media Executives on a daily basis

• Deliver training to the overall department across a range of topics in Paid Media and be a go-to person for other departments

Desired behaviours

• You'll have an innate curiosity and a willingness to share ideas, thoughts, and insights with your team and the business

• You'll be energetic, enthusiastic, determined, and proactive

• A respect for others' point of view

• You'll possess excellent communication skills and work well with different departments across the business

• You'll be data-driven and analytical with a keen eye for attention to detail, especially when employing individual processes and procedures

What you'll get

Our people make us who we are, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package.

But not only that, we are the UK's first carbon neutral agency (a status we have held since 2018), with a serious commitment to monitoring and reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste & Recycling and Sustainable Consumption.

Then there's a whole host of benefits - from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package. Here's a snapshot of just some of the benefits we think you might also like:

• Dynamic working: To keep that work-life harmony in check, we're flexible on where and when you work
• Private medical insurance: To keep you fighting fit and give you and your family peace of mind.
• Income protection: We know it feels good to be covered, just in case.
• Calm Subscription: Now more than ever, it's important to mind your mind!
• 25 days annual leave: This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
• Christmas closure: No need to save holiday days for the Christmas closure period. It's on us!
• Birthdays off: One extra day to celebrate your big day
• Summer hours: Between June and Aug we finish at 15.00 every Friday.
• Online coaching: Unlimited coaching via MoreHappi
• Remote Working: Work abroad for up to one month a year.
• Performance & Salary: Reviewed twice a year for everyone.

Finally, we're proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital & civil partnership status.