New Business Lead (UK)

Overview

New Business Lead (UK) - Tickets for Good

Location: Hybrid. Location dependent - 2 days in Sheffield office for those who can travel. We also have a quarterly full team get together and it is desirable that you join these. Essential equipment will be made available to allow for working from home.

Reports to: Senior Ticketing Manager

Responsibilities

• Identify and pursue new 'tickets in' business opportunities through proactive outreach, networking, and industry research.
• Build and maintain a pipeline of potential clients, ensuring consistent follow-ups to convert leads into long-term partnerships.
• Support existing strategic partnerships to find new leads and opportunities for growth.
• Develop tailored proposals and pitches to secure new business and meet revenue targets.
• Negotiate and close deals that align with company objectives and long-term client value.
• Strategic Planning & Market Research
  • Conduct thorough market research to identify trends, competitor strategies, and emerging opportunities.
  • Collaborate with senior management to develop and implement strategies that drive growth and market expansion.
  • Stay updated on industry developments and leverage insights to enhance business acquisition strategies.
  • Collaborate with marketing and community partnership teams to utilise internal knowledge of our existing and growing member bases to develop event partnerships in key areas across the UK, to have a joined up approach to growth.
• Collaboration & Internal Coordination
  • Work cross-functionally with marketing, customer service and ticketing operations teams to streamline the business development process.
  • Utilise existing organisational and client management systems to track sales activities, client interactions, and business performance metrics.
  • Act as the point of contact during annual leave and sickness of other team members, including occasional deputising for the Senior Ticketing Manager.
• Event & Networking Engagement
  • Represent the company at industry events, conferences, and networking opportunities to establish partnerships.
  • Build a strong professional network to drive referrals and business opportunities.
  • Present at meetings, pitches, and company-sponsored events to showcase business offerings.
• Client Relationship Management
  • Establish and nurture relationships with existing clients to drive engagement and retention.
  • Act as the primary point of contact for a portfolio of clients, ensuring high levels of satisfaction and repeat business.
  • Coordinate and nurture client handovers with the Client Account Executives to ensure a seamless transition and identify potential growth opportunities together.
• Operational Support & Administration
  • Lead any administration required to assist with new business leads and deals, including providing the ticketing operations team with accurate and detailed information to ensure our members have a full understanding of the partner's event.
  • Address client inquiries, support customer service teams, and ensure a high standard of client experience.
  • Contribute to regular reports on business development progress, sales forecasts, and key performance metrics.

What We're Looking For

• Someone proactive & target-driven, who is self-motivated with a strong drive to identify and secure new business opportunities.
• A strong communicator. Excellent verbal and written communication skills to engage with clients, pitch ideas, and build relationships.
• Confidence in networking, fostering partnerships, and maintaining long-term client engagement.
• An ability to analyse market trends, identify growth opportunities, and develop effective business strategies.
• Comfortable with sales processes, negotiation, and closing deals to meet and exceed targets.
• Strong time management skills and an ability to handle multiple projects and client accounts simultaneously.
• Experience using CRM systems (Salesforce would be a bonus), as well as Notion, and proficiency in business tools like Excel, Canva, PowerPoint, or Google Suite.
• Someone who works collaboratively with internal teams.
• An eagerness to learn, develop, and contribute to the success of the company's business development efforts.
• A willingness and ability to travel when required on an ad-hoc basis to events and meetings.
• A passion for live events, accessibility, and community-building-you should be as excited about our mission as we are!

Education & Qualifications

Bachelor's degree or equivalent is desirable but not essential. Must have a minimum of 5 GCSEs A-C including both Maths and English.

Experience

Previous work experience within an SME or startup environment is beneficial, as is experience in a target-driven sales role.

Note: This person specification is meant to serve as a guide and is not an exhaustive list of qualifications, experience, skills, or personal attributes that may be required for the role.

Benefits

At Tickets for Good, you'll be part of a passionate, purpose-driven team that believes in the power of live events to bring people together. We're a supportive, collaborative group that values fresh ideas, initiative, and a shared commitment to making culture and entertainment more accessible.

You'll be working alongside a talented team, including colleagues from across the UK and beyond, all bringing different skills, perspectives, and experiences to the table. You'll be welcomed into a culture that values teamwork, creativity, and genuine impact and has the needs of our members at its heart.

• A day off for your birthday in addition to your annual leave entitlement
• 25 days annual leave plus bank holidays
• Access to the Sheffield based office within the Workstation, which offers regular benefits as part of our membership (networking sessions, membership lunches, access to health and fitness workshops)
• Company Sick Pay and Personal Leave scheme, in addition to SSP