New Business Lead

Location: Hybrid (Location dependant - 2 days in Sheffield office for those who can travel. We also have a quarterly full team get together and it is desirable that you join these. Essential equipment will be made available to allow for working from home.)

Reports to: Senior Ticketing Manager.

Tickets for Good is on a mission to make live events more accessible by providing free and discounted tickets to our member base of over 400,000 NHS and healthcare workers, charity workers, teachers, volunteers, and those who receive government support (Ticket Bank). We do this with the belief that event attendance provides a range of physical and mental benefits and that participation in cultural events should be open to all.

With our member base growing we are keen to continue to provide more amazing experiences for them to explore. We are looking to hire a New Business Lead to work within our 'Tickets In' team, leading the way on establishing new relationships and partnerships within the events industry, across festivals, comedy nights, theatre and attractions.

The New Business Lead is responsible for identifying and securing new business opportunities, building strong client relationships, and driving revenue growth through strategic outreach and market research. This role also involves maintaining a pipeline of prospects, collaborating with internal teams, and ensuring seamless client onboarding to maximise long-term partnerships.

This role will report directly to our Senior Ticketing Manager, and alongside our team of dedicated Client Account Executives. Collaboration between other departments, such as customer service, ticketing operations and marketing, is also key.

This is an incredible opportunity for a dynamic and results-driven sales professional who not only excels at securing new business but is also passionate about using their skills to make a real difference. We're looking for someone who thrives on building relationships, spotting opportunities, and driving growth-while staying true to the values of accessibility, inclusion, and social impact. If you want to be part of a company that is transforming lives through live events, we want to hear from you.

Business Development & Sales Growth

• Identify and pursue new 'tickets in' business opportunities through proactive outreach, networking, and industry research.
• Build and maintain a pipeline of potential clients, ensuring consistent follow-ups to convert leads into long-term partnerships.
• Support existing strategic partnerships to find new leads and opportunities for growth.
• Develop tailored proposals and pitches to secure new business and meet revenue targets.
• Negotiate and close deals that align with company objectives and long-term client value.

Strategic Planning & Market Research

• Conduct thorough market research to identify trends, competitor strategies, and emerging opportunities.
• Collaborate with senior management to develop and implement strategies that drive growth and market expansion.
• Stay updated on industry developments and leverage insights to enhance business acquisition strategies.
• Collaborate with marketing and community partnership teams to utilise internal knowledge of our existing and growing memberbases to develop event partnerships in key areas across the UK, to have a joined up approach to growth.

Collaboration & Internal Coordination

• Work cross-functionally with marketing, customer service and ticketing operations teams to streamline the business development process.
• Utilise existing organisational and client management systems to track sales activities, client interactions, and business performance metrics.
• Act as the point of contact during annual leave and sickness of other team members, including occasional deputising for the Senior Ticketing Manager.

Event & Networking Engagement

• Represent the company at industry events, conferences, and networking opportunities to establish partnerships.
• Build a strong professional network to drive referrals and business opportunities.
• Present at meetings, pitches, and company-sponsored events to showcase business offerings.

Client Relationship Management

• Establish and nurture relationships with existing clients to drive engagement and retention.
• Act as the primary point of contact for a portfolio of clients, ensuring high levels of satisfaction and repeat business.
• Coordinate and nurture client handovers with the Client Account Executives to ensure a seamless transition and identify potential growth opportunities together.

Operational Support & Administration

• Lead any administration required to assist with new business leads and deals, including providing the ticketing operations team with accurate and detailed information to ensure our members have a full understanding of the partner's event.
• Address client inquiries, support customer service teams, and ensure a high standard of client experience.
• Contribute to regular reports on business development progress, sales forecasts, and key performance metrics.

• Someone proactive & target-driven, who is self-motivated with a strong drive to identify and secure new business opportunities.
• A strong communicator. Excellent verbal and written communication skills to engage with clients, pitch ideas, and build relationships.
• Confidence in networking, fostering partnerships, and maintaining long-term client engagement.
• An ability to analyse market trends, identify growth opportunities, and develop effective business strategies.
• Comfortable with sales processes, negotiation, and closing deals to meet and exceed targets.
• Strong time management skills and an ability to handle multiple projects and client accounts simultaneously.
• Experience using CRM systems (Salesforce would be a bonus), as well as Notion, and proficiency in business tools like Excel, Canva, PowerPoint, or Google Suite.
• Someone who works collaboratively with internal teams.
• An eagerness to learn, develop, and contribute to the success of the company's business development efforts.
• A willingness and ability to travel when required on an ad-hoc basis to events and meetings.
• A passion for live events, accessibility, and community-building-you should be as excited about our mission as we are!

Education & Qualifications: Bachelor's degree or equivalent is desirable but not essential. Must have a minimum of 5 GCSEs A-C including both Maths and English.

Experience: Previous work experience within an SME or startup environment is beneficial, as is experience in a target-driven sales role.

Note: This person specification is meant to serve as a guide and is not an exhaustive list of qualifications, experience, skills, or personal attributes that may be required for the role.

At Tickets for Good, you'll be part of a passionate, purpose-driven team that believes in the power of live events to bring people together. We're a supportive, collaborative group that values fresh ideas, initiative, and a shared commitment to making culture and entertainment more accessible.

You'll be working alongside a talented team, including colleagues from across the UK and beyond, all bringing different skills, perspectives, and experiences to the table. You'll be welcomed into a culture that values teamwork, creativity, and genuine impact and has the needs of our members at its heart.

• A day off for your birthday in addition to your annual leave entitlement
• 25 days annual leave plus bank holidays
• Access to the Sheffield based office within the Workstation, which offers regular benefits as part of our membership (networking sessions, membership lunches, access to health and fitness workshops)
• Company Sick Pay and Personal Leave scheme, in addition to SSP
• Regular company socials in Sheffield

To apply, please fill in the online application here , including a CV and a short cover letter, explaining why you'd be a great fit for this role.

The deadline for applying for this role is 10am on Monday 8th September.