Midweight Shopper Marketing Strategist

Overview

Shopper Marketing Strategist - Northamptonshire / Hybrid up to £50,000

Are you passionate about understanding shoppers and influencing behaviour at retail? This is a brilliant opportunity to join a leading marketing agency who partner with global brands to deliver insight-led, creative campaigns that make a real impact in-store and online.

This is a fantastic chance to take the next step in your strategy career, working with an ambitious team and some of the world's most recognisable brands.

Responsibilities

• Developing shopper marketing strategies that align with client goals and retailer priorities.
• Using research, data and insight tools to uncover trends and shape actionable recommendations.
• Writing clear and inspiring briefs to guide creative development.
• Mapping the shopper journey and planning how to engage at each stage.
• Measuring performance and sharing recommendations for future improvement.

What we're looking for

• Experience in shopper or retail marketing (agency or brand side), with a track record of delivering effective campaigns across multiple channels.
• Strong knowledge of retail environments, particularly grocery and/or travel retail, and how to influence shopper behaviour.
• Excellent analytical skills with the ability to translate data into meaningful insight.
• Confident communication and presentation skills, with the ability to engage both clients and internal teams.
• A proactive, organised mindset and a genuine passion for retail, shopper trends and innovation.