Messaging Notification SME (Marketing LEAD) Financial Services

Location: London

Duration: Contract

Days on site: 2-3 days per week (hybrid)

Client: Major Financial Services Organisation

Role Overview

We are seeking a Messaging & Notification SME to join a leading financial services client. The successful candidate will play a key role in shaping and delivering the client's strategy for customer communications across digital channels including SMS, email, push notifications, and in-app messaging.

Key Responsibilities

• Lead a discovery phase to develop a product strategy for customer messaging and notifications, ensuring alignment with the client's digital journeys.
• Design and establish a distributed customer messaging and notification architecture to reduce fragmentation and improve customer experience across all journey touchpoints.
• Define a strategic, event-driven solution for coordinating communications across multiple channels, supporting diverse business domains such as retail, wealth management, corporate, and investment banking.

Key Components to Consider

• Interconnected notification services integrated with existing banking channels.
• A rules engine to enable context-aware messaging.
• Content management system for messaging templates.
• Delivery mechanisms across SMS, email, push, and in-app channels.
• Customer preference management aligned to regulatory requirements.
• Analytics and reporting to measure communications effectiveness.

Essential Skills & Experience

• Strong experience in customer journeys and delivery mechanisms for SMS, email, push notifications, and in-app messaging.
• Deep knowledge of industry best practices in customer communications.
• Proven track record of conducting current state solution assessments and shaping future strategies.