Media Marketing Effectiveness Measurement Specialist (Incrementality testing, Marketing Mix Modeling)

Our client is one of the biggest technological company in the world, and due to maternity leave we are immediately looking for Media Effectiveness Specialist (40 hours, hybrid) in Amsterdam.

Do you have 5+ years' of experience running Marketing Mix Modeling analyses and projects? Do you have experience with other media effectiveness research methodologies, such as incrementality testing? Do you understand of statistics and its application to marketing? If yes, read further!

All applicants MUST have full legal authorization to work in the EU region independently and be fluent in both spoken and written English language.

Offer

• Temporary agency contract via Grafton for 40 hours with possible extension via the agency (not guaranteed)
• Start date: ASAP
• End date: 30 July 2026
• Salary depending on experience: € 7.832,- gross per month based on 40 hours; since we do not have monthly payment system but weekly, this will be € 45,19 gross per hour. There is no travel allowance; salary is including travel expenses!
• Working for a dynamic, fast-paced international environment

The role

As a Media Effectiveness Specialist you will be a key driver of revenue growth by ensuring Media is accurately valued. You will be at the forefront of an evolving landscape, with exciting product developments of our client's largest and most complex clients, in a team of deep experts and thought leaders.

Responsibilities

• Run Media Effectiveness Studies - Deliver transformational customer work on our client's largest customers to help grow their media investments across Search, Display, Video, and App by proving the effectiveness of Google Media.
• Be a Thought Leader - Develop the ecosystem by leading external trainings, events and publications in selected topic areas, such as the holistic approaches to media effectiveness measurement that merge several methodologies and, your core expertise, experimental design.
• Drive Best Practice - Develop best practices for experimentation and trainings for sellers on priority areas with the goal to create structural capital and ensure accessibility of experiments.
• Set Media Effectiveness Strategy - Ensure that all customers have Media Effectiveness approaches that reflect best practices in place.
• Create holistic and innovative measurement plans aligned to client business objectives.

Requirements

• Bachelor's degree or equivalent practical experience (5+ years).
• Experience in digital marketing and measurement strategies, marketing mix modeling (MMM), attribution, brand Measurement and incrementality testing.
• Proficient understanding of statistics and its application to marketing.
• Ability to share learnings across verticals/sectors via scaled communications and/or explain complex results to executive audiences.
• Hands-on experience running MMM.

Enquiries

Please do contact Marcella Henryati, Recruitment Consultant

M: 06-

When interested please apply with your English resume and Cover letter on our website: