MarTech Manager

MarTech Manager

We are seeking a highly skilled and proactive MarTech Manager to own, optimize, and govern our marketing technology stack while leading the technical delivery of marketing initiatives.

The ideal candidate is a former software engineering leader who thrives at the intersection of marketing strategy and technology execution. You will serve as the primary technical authority for the entire MarTech ecosystem, driving the planning, development, deployment, and ongoing governance of marketing tools, custom solutions, and infrastructure. If you have a proven background in leading software development teams, building internal products, and translating complex marketing needs into robust, scalable technical solutions, we want to hear from you.

Reporting to the Head of Marketing Operations, you will bridge technical development and marketing strategy, ensuring our tech stack and custom solutions deliver maximum business impact, scalability, and performance.

Responsibilities MarTech Stack Ownership & Optimization

• Own the full marketing technology stack: maintain, configure, audit, and continuously optimize tools (CMS, ESP, CRM, CDP, analytics, automation platforms, etc.) to support marketing execution at scale.
• Identify gaps in tooling or infrastructure, evaluate solutions, and lead implementation of new technologies or enhancements.
• Govern internally developed marketing products and tools, ensuring operational readiness, security compliance, infrastructure stability, and alignment with IT standards.
• Monitor, report on, and enforce email reputation and deliverability best practices; serve as the primary marketing stakeholder for email sending infrastructure and spam testing protocols.

Technical Leadership & Project Delivery

• Lead internal development efforts (planning, design, programming, testing, and deployment) for custom marketing solutions, advanced CMS content, email templates, automation workflows, and internal tools.
• Act as the hands on technical authority and thought partner on complex MarTech projects, providing code level expertise when needed while guiding cross functional delivery.
• Support the building and customization of advanced, interactive website content and components using the in house CMS.
• Design, develop, and maintain reporting and auditing frameworks that extract actionable insights from tooling usage, BI databases, and cross team data sources (including writing advanced SQL queries and building data pipelines).

Process, Standards & Enablement

• Establish, document, and enforce technical best practices, coding standards, and development methodologies across all marketing related builds (web, email, automation).
• Create and maintain training materials, process documentation, runbooks, and performance support resources for the broader Marketing Operations team.
• Regularly audit website content, email templates, and tooling configurations for quality, brand consistency, accessibility, SEO, and performance; provide actionable improvement recommendations.
• Drive continuous improvement initiatives: identify opportunities to build or enhance internal tools that increase marketing efficiency and capabilities.

Cross Functional Collaboration & Incident Management

• Partner closely with Creative, Conversion, SEO, BI, IT, and other squads to translate business and campaign requirements into scalable technical solutions.
• Serve as the escalation point and lead investigator for incidents related to CMS, email operations, custom tools, or infrastructure disruptions.
• Stay ahead of industry trends in MarTech, email deliverability, web development, and data infrastructure to proactively recommend and implement improvements.
• Provide ad hoc technical analysis, troubleshooting, and data support to marketing stakeholders.
• Other duties and responsibilities as assigned.

Requirements

• Relevant degree/diploma or a minimum of 7-10 years' experience in a technical marketing, marketing operations, or software engineering role.
• Proven track record (6+ years) leading software development teams and delivering production grade applications or internal tools end to end.
• Expert level proficiency in HTML, CSS, JavaScript; strong working knowledge of SQL (query writing, optimization, pipeline creation) required.
• Extensive hands on experience with enterprise CMS platforms, email service providers (ESP), customer data platforms (CDP), CRM systems, marketing automation tools, and related MarTech infrastructure.
• Deep understanding of email reputation management, deliverability best practices, spam testing, and IP warming strategies.
• Solid foundation in SEO principles, web performance optimization, accessibility standards, and modern UI/UX best practices.
• Experience governing internal products/tools in collaboration with IT (operational readiness reviews, orchestration tools, security/compliance requirements).
• Demonstrated ability to build reporting/auditing frameworks and extract insights from complex, multi source datasets.
• Exceptional problem solving skills with the ability to dissect complex technical and business challenges and drive data driven solutions.
• Outstanding organizational, time management, and communication skills (verbal and written English); comfortable influencing stakeholders at all levels.
• Self motivated, thrives in rapid change environments, and able to juggle multiple high impact projects while maintaining extreme attention to detail.
• Ability to travel when required.