Marketing Measurement Consultant - Marketing Analytics

Marketing Measurement Consultant - Marketing Analytics

Objective Platform is a young and dynamic marketing analytics company with a focus on full-funnel attribution modelling. We offer a combination of software and consulting services to help advertisers optimize their marketing & media investments. As we are growing and expanding quickly, we are looking for an experienced Marketing Measurement Consultant to join our awesome team!

What do we offer?

While working in the dynamics of a scale-up, you'll get the opportunity to work with leading advertisers across Europe - helping them embed our advanced modelling and dashboarding solution (Objective Platform) in their daily decision-making.

You will take a leading role in delivering projects that apply our platform's insights and tools to solve real-world marketing challenges. From supporting strategic budget allocation to guiding day-to-day channel decisions, you will work closely with our clients to ensure our models deliver real, measurable value.

• A leading role in applying our product at clients, including advanced dashboarding, custom insights, and media advice based on model outcomes
• A key part in the evolution of our platform - our consultants continuously test, challenge, and refine our tooling using real client cases
• A lot of flexibility
• A fast-growing company in a dynamic, future-focused field
• Regular team outings, sports, dinners, and trainings

What will you be doing?

• Lead marketing measurement projects for top European advertisers, collaborating with marketing teams, media, and creative agencies to deliver actionable insights.
• Configure our hierarchical Bayesian Marketing Mix Modeling (MMM) solution, translating complex business questions into precise model decisions.
• Present key insights to clients through engaging sessions using our insights dashboards and Media Scenario Planner.
• Drive the effective integration of our tooling within client organizations, empowering data-driven marketing decisions from strategic budget planning to ongoing optimizations.
• Develop intelligent dashboards and activation tools that transform complex insights into easily accessible and actionable information.
• Partner with Account Directors to identify and expand opportunities for deeper platform adoption within our existing client base.
• Provide expert consulting support during the sales process as needed.

Requirements

• Background in data science, analytics and/or marketing analytics
• 2+ years of experience in data science and/or consulting projects
• Experience in applying analytics or tech solutions to client business problems
• Strong communicator, with the ability to translate complex ideas into clear marketing implications
• Fluent in English (speaking Dutch is a plus)
• Team player with a proactive, hands-on attitude
• Experience with the Google stack (BigQuery, Colab, GMP) is a plus

Working at Objective Platform

At Objective Platform, you'll work with smart, motivated and ambitious colleagues in a supportive and collaborative environment. Our culture is open and informal, and we prioritize both personal growth and team success. You'll learn fast, work on meaningful problems, and contribute to reshaping how marketing decisions are made.