Marketing Manager FMCG Maternity Leave

A multinational FMCG company with a strong presence in the Portuguese market is looking for a Marketing Manager to join its Marketing team on a maternity cover basis.

This role offers the opportunity to lead strategic and operational marketing activities within a dynamic and performance driven environment.

Key responsibilities

• Define and execute the marketing strategy for assigned category, ensuring sustainable business and brand growth
• Lead the annual marketing planning, including innovation projects, launches and portfolio management
• Analyse consumer insights, market trends and financial performance, translating data into actionable plans
• Manage innovation and cross functional projects with local and international stakeholders
• Monitor business KPIs, budget and category P&L
• Lead and develop team members, fostering engagement, accountability and performance

Profile

• University degree in Marketing, Business Management or similar
• Minimum 4 years of experience as Senior Brand Manager or Marketing Manager, preferably in FMCG
• Strong knowledge of strategic and operational marketing (marketing mix, positioning, brand architecture, communication)
• Experience with market research and data analysis (Nielsen, Kantar, IRI or similar tools)
• Strong analytical skills, business mindset and results orientation
• Advanced user of Excel and PowerPoint
• Fluent in Portuguese (English and Spanish is a plus)
• Experience managing a team.

Location: Lisbon area

Contract: Maternity cover