Marketing Manager

This role leads the organisation's email, SMS and push contact strategy while helping deliver a smooth transition to a new Microsoft Dynamics CRM. It also manages two associates and works with teams across the charity to improve engagement, data quality and automated customer journeys.

Client Details

The client is a long-established UK charity involved in public engagement, education and community-focused programmes.

Description

• Leads the organisation-wide contact strategy across email, SMS and push.
• Manages the transition to a new Microsoft Dynamics 365 CRM and moves the organisation towards automated journeys.
• Works with teams across both commercial and charitable areas to support key campaigns.
• Ensures best-practice data management, including accuracy, cleanliness and compliance.
• Builds and optimises automated customer journeys using the Customer Insight Journeys platform.
• Drives a test-and-learn culture through A/B testing, analysis and reporting.
• Influences CRM implementation and collaborates with internal and external technical partners.

Profile

• Strong experience in CRM, marketing automation and delivering digital customer journeys.
• Confident working with data, segmentation and analytics to drive better engagement.
• Hands-on skills with enterprise CRM platforms such as Microsoft Dynamics or similar.
• Able to manage multiple stakeholders and work across both commercial and charitable teams.
• Skilled at improving data quality, deliverability, consent and compliance.
• Comfortable leading others, developing two associates and setting clear goals.
• Organised, proactive and able to handle a high volume of projects in a fast-moving environment.

Job Offer

• Salary 56K
• A permanent position based in London or close to Surrey.
• Hybrid Opportunity