Marketing Manager - Digital

Own Amris's digital marketing engine end-to-end: demand generation, SEO/SEM, content distribution, lifecycle email, and paid social - all aimed at airline, ATO and flight-school buying committees.

• Build and operate the full digital marketing funnel: SEO, paid search, paid social (LinkedIn, Meta), content syndication, and lifecycle email - measured on MQLs, SQLs and pipeline contribution.
• Own the Amris website's SEO and conversion roadmap: keyword strategy, on-page optimisation, technical SEO, and CRO experiments across key landing pages and Playbook lead-capture flows.
• Plan and execute multi-channel campaigns around Amris Playbooks, Case Studies, Events, and product launches; orchestrate launch sequences across web, email, social and PR.
• Manage the marketing analytics stack (GA4, LinkedIn Insight Tag, HubSpot/CRM, attribution) and produce weekly performance dashboards for Sales and Exec.
• Run a tight content calendar in partnership with Product, Sales and SMEs - briefing, editing, and shipping articles, videos, webinars, and customer stories.
• Manage agency, freelance and tooling budget; pick the right vendors, kill the wrong ones quickly.

What you bring

• 5+ years of B2B digital marketing experience, with at least 2 years owning demand generation at a SaaS or technology scale-up.
• Hands-on proficiency with GA4, LinkedIn Ads, Google Ads, HubSpot (or equivalent CRM), and modern SEO tooling (Ahrefs, Semrush, GSC).
• Demonstrated track record of generating measurable pipeline from organic, paid and lifecycle channels.
• Strong copy and creative judgement - you can brief, edit and ship great work without waiting for an agency.
• Analytical mindset: comfortable owning a number, running experiments, and reporting honestly on results.
• Excellent written and spoken English.

Nice to have

• Prior experience marketing into aviation, defence, regulated training, or another long-cycle, multi-stakeholder B2B segment.
• Hands-on experience with React-based marketing sites, headless CMS workflows, and developer-led SEO (structured data, sitemaps, performance).
• Familiarity with ABM tooling (6sense, Demandbase, Clearbit) and intent data providers.