Marketing Lead (Global, Remote)

Responsibilities:

• Strategic Leadership: Develop and execute a comprehensive marketing strategy that aligns with BitRobot's mission and growth objectives.
• Brand Development: Establish and maintain a strong brand identity, narrative, and positioning to effectively communicate BitRobot's value proposition to diverse audiences-including robotics ecosystem stakeholders and the crypto community.
• Community Growth: Design and execute initiatives to grow and engage our global community across platforms like YouTube, Twitter, Discord, Reddit, and Telegram.
• Content & PR: Oversee the creation of compelling content across mediums (social, blog, video, etc.) and manage public relations to enhance BitRobot's visibility and thought leadership.
• Event Management: Help drive virtual and in-person events to promote BitRobot's mission, attract contributors, and deepen engagement across both robotics and crypto communities.
• Performance & Analytics: Define KPIs, track marketing performance, and continuously refine strategies using data-driven insights.
• Team Leadership: Build and mentor a high-performing marketing team-managing a small group of employees, contractors, or community mods as needed-while fostering a culture of creativity, ownership, and results.

Skills:

• 3+ years in tech marketing.
• Keen sense of ROI and maximizing impact per dollars allocated across various initiatives against strategic objectives.
• Expertise in SEO, product marketing, social media, content marketing, influencer marketing, and growth hacking strategies.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• High-agency and self-motivated; takes full ownership and drives projects from strategy to execution with minimal oversight.
• Able to pull for external resources and manage those resources effectively when needed.
• Deep understanding of the Web3 ecosystem, including experience with token launches and decentralized communities.
• Curious and motivated to dive into the robotics space-no prior experience needed, but enthusiasm is essential.

BitRobot Foundation is an equal opportunity employer.