Marketing Lead (Demand Generation & Growth)

Overview

We're Hiring: Marketing Lead (Demand Generation & Growth)

Location: Remote-first - UK, Estonia, or East Coast US
Team: Marketing

At Binalyze, we make digital forensics simple, accessible, and actionable - empowering defenders with automation and visibility.

At Binalyze, we're on a mission to reshape Cyber Security Investigation and Response through automation. Our platform, Binalyze AIR, gives SOC and incident response teams forensic-level visibility at speed and scale - helping defenders investigate faster, stay resilient, and act decisively. We're scaling fast post-Series A and are looking for a hands-on Marketing Lead to supercharge demand generation, pipeline growth, and global brand visibility. If you're excited by the challenge of owning campaigns end-to-end, experimenting with product-led growth, and driving measurable impact with cybersecurity buyers, this role is for you.

What You'll Do

• Design and run integrated multi-channel campaigns (paid media, ABM, webinars, content, events).
• Partner with Sales, Product Marketing, and Design to deliver assets that convert.
• Own the funnel from MQL SQL Opportunity, optimizing conversion at every stage.
• Lead website growth (SEO, CRO, PLG sign-ups) and make it a demand engine.
• Manage global events and partner programs that put Binalyze on the map.
• Amplify launches, customer stories, and thought leadership through social, PR, and analysts.
• Champion AI-first marketing - using automation and AI agents to boost speed, scale, and creativity.

What You Bring

• B2B SaaS demand generation experience
• Proven track record converting marketing spend into pipeline and revenue.
• Hands-on with paid media, ABM, SEO/CRO, and email nurturing.
• Experience marketing to cybersecurity buyers (CISO, SOC leaders, MSSPs).
• Bonus: global campaign experience and PLG motion exposure.
• Fluent in AI and automation tools (Zapier, n8n, LLMs) - or eager to get there fast.

Why Join Us

• High-impact role - own the demand engine at a pivotal stage of growth.
• A mission that matters - help defenders fight cybercrime with cutting-edge tech.
• A culture built for growth - trust, speed, and shared success.
• 28 days annual leave + wellbeing days + your birthday off.
• Private medical insurance (family cover included).
• Home office setup + monthly wellbeing and entertainment allowances.